Re: [WISPA] RE: SPAM and marketing
If you want to get your product /service out, first you find out where your desired clients are-mailing lists, newsgroups, etc, and then you go there. It is not that hard to get something good to the right people, but it is real easy to SPAM people that will never take a second look at your stuff. John Peter R. wrote: John Thomas wrote: But because you cold-called other WISPS, I won't do business with you. You only get one chance to make a first impression, and for most WISPs, that means one SPAM and you are out. Today, many, many companies use email marketing with opt-out instead of opt-in or shared email lists from partner companies. You don't like the unsolicited, but well targeted, email campaign. And apparently, you don't want to be cold-called. So that eliminates two of the most popular ways for sales teams to reach you. How would you suggest they market to you? More important: How does your sales team market? I started as a telecom agent in 2000. I now rep for 20+ carriers plus do business and marketing consulting. (Oh, and I help out with an ISP association, www.ii4a.org). Most telecom agents have left the ISPs alone for a few reasons. One is that is easier and more profitable to sell directly to the end-user. To YOUR customer. I'm curious how you would want to be contacted, because without email or cold-call, that leaves direct mail and advertising. (Advertising only works as a branding exercise). I'm trying to get vendors for an ISP Expo in 2 weeks. Many vendors do not feel it is even worth $199 to advertise. Some feel that ISPs are not a good market. (I'm talking about VOIP alarm companies, VOIP CPE vendors, hardware vendors). There is a disconnect between your vendors and ISPs. I'm just wondering how to bridge that gap. (Especially since I have to sell 20 more tickets to the Expo and get 4 more vendors :) I welcome all input. Thanks, Peter Radizeski RAD-INFO, Inc. http://4isps.com 813.496.2122 -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
RE: [WISPA] RE: SPAM and marketing
I don't mind it once. It may show me a new product. I kindly reply and say no thanks remove me from your list. If I keep getting their email, at this point I call them names and tell them I am using their email address to sign up for all kinds of offers and they will soon get 1 million spam a day in their inbox. If they still spam me, I find a list or forum where they would show up and let the public know that they are spamming jerks. Bottom line. Email me once. If I respond and say not interested, don't email me again. When I get cold calls and they ask if they can email me their info, I say yes, but just this once. Never email me again. I am willing to look at someones product or service, but only once. Trust me, if I am interested, I'll call you! -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Peter R. Sent: Monday, November 28, 2005 10:46 AM To: WISPA General List Subject: [WISPA] RE: SPAM and marketing John Thomas wrote: But because you cold-called other WISPS, I won't do business with you. You only get one chance to make a first impression, and for most WISPs, that means one SPAM and you are out. Today, many, many companies use email marketing with opt-out instead of opt-in or shared email lists from partner companies. You don't like the unsolicited, but well targeted, email campaign. And apparently, you don't want to be cold-called. So that eliminates two of the most popular ways for sales teams to reach you. How would you suggest they market to you? More important: How does your sales team market? I started as a telecom agent in 2000. I now rep for 20+ carriers plus do business and marketing consulting. (Oh, and I help out with an ISP association, www.ii4a.org). Most telecom agents have left the ISPs alone for a few reasons. One is that is easier and more profitable to sell directly to the end-user. To YOUR customer. I'm curious how you would want to be contacted, because without email or cold-call, that leaves direct mail and advertising. (Advertising only works as a branding exercise). I'm trying to get vendors for an ISP Expo in 2 weeks. Many vendors do not feel it is even worth $199 to advertise. Some feel that ISPs are not a good market. (I'm talking about VOIP alarm companies, VOIP CPE vendors, hardware vendors). There is a disconnect between your vendors and ISPs. I'm just wondering how to bridge that gap. (Especially since I have to sell 20 more tickets to the Expo and get 4 more vendors :) I welcome all input. Thanks, Peter Radizeski RAD-INFO, Inc. http://4isps.com 813.496.2122 -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- No virus found in this incoming message. Checked by AVG Free Edition. Version: 7.1.362 / Virus Database: 267.13.8/184 - Release Date: 11/27/2005 -- No virus found in this outgoing message. Checked by AVG Free Edition. Version: 7.1.362 / Virus Database: 267.13.8/184 - Release Date: 11/27/2005 -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] RE: SPAM and marketing
On Mon, 28 Nov 2005, Peter R. wrote: Today, many, many companies use email marketing with opt-out instead of opt-in or shared email lists from partner companies. You don't like the unsolicited, but well targeted, email campaign. And apparently, you don't want to be cold-called. So that eliminates two of the most popular ways for sales teams to reach you. How would you suggest they market to you? The truth of the matter is this: Too many marketers take the approach that you seem so intent on promoting. I have no problem with a salesman calling me. If I am not interested, I can tell him, then hang up. In this way, it is easy to scratch my name from their list and they don't bother calling again (at least for a little while) since they don't want to spend time/money to continue marketing to me when I have no interest in their product. Email, on the other hand, costs the marketer NOTHING. At least it cost no more to send 100 than it does to send 10. Because of this, what benefit does the marketer have in removing my name from their list? THAT is the problem I have with spammers. Another part of the problem is HOW the spammers get my email address. Often, I will get messages to my support email account, which is documented only on my website. I don't use that email address anywhere else. Sometimes, it is clear that my email address is lifted from a mailing list. These lists (sometimes) even allow marketing messages to the list. My contention is that these messages should be posted TO THE LIST in accordance with the rules of the list. If it costs money to do that, then that is simply a cost the marketing company should bear. It's no different than the old days where you had to spend long distance $$ or postage. In fact, in most cases, it is cheaper to do it that way. SO, it seems that MY answer to the question of how to market to me would be this: 1. If you found me in a mailing list, follow the rules for that list. 2. If you found me by a web search, then call the phone number that is listed at whatever website you found me on to ask permission to send email, or simply ask me then if I am interested 3. UNDER NO CIRCUMSTANCES should you EVER send me an email with your advertising by using some list that you got from a third party because you think I MAY be interested in your product. This is the surest way to get me to buy from someone else if I AM interested. 4. If you call me and I tell you I am not interested, DON'T assume that I was mistaken and that it is ok to email me just to be sure. 5. If I ask you to remove my name from your list of email addresses...JUST DO IT! 6. Direct mail. This is my preferred method. More important: How does your sales team market? As described above. association, www.ii4a.org). Most telecom agents have left the ISPs alone for a few reasons. One is that is easier and more profitable to sell directly to the end-user. To YOUR customer. Meaning what? I need to figure out how to keep you from spamming not me, but my customers? This is not a problem, either. I run both the email server AND the firewall. Give me a break. I'm curious how you would want to be contacted, because without email or cold-call, that leaves direct mail and advertising. (Advertising only works as a branding exercise). What's wrong with direct mail? Personally, I have no problem with cold calls. I'm trying to get vendors for an ISP Expo in 2 weeks. Many vendors do not feel it is even worth $199 to advertise. Some feel that ISPs are not a good market. (I'm talking about VOIP alarm companies, VOIP CPE vendors, hardware vendors). For some products, ISPs are NOT a good market. Doesn't really have anything to do with the topic of spammers. There is a disconnect between your vendors and ISPs. I'm just wondering how to bridge that gap. (Especially since I have to sell 20 more tickets to the Expo and get 4 more vendors :) Give me a product that I can make money with, let me know about it in one of the ways mentioned above and I will tell you if I am interested. This is not that hard to figure out. -- Butch Evans BPS Networks http://www.bpsnetworks.com/ Bernie, MO Mikrotik Certified Consultant (http://www.mikrotik.com/consultants.html) -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] RE: SPAM and marketing
Brian, Did you respond and tell them you were not interested? Thanks, Dawn Brian Rohrbacher wrote: I don't mind it once. It may show me a new product. I kindly reply and say no thanks remove me from your list. If I keep getting their email, at this point I call them names and tell them I am using their email address to sign up for all kinds of offers and they will soon get 1 million spam a day in their inbox. If they still spam me, I find a list or forum where they would show up and let the public know that they are spamming jerks. Bottom line. Email me once. If I respond and say not interested, don't email me again. When I get cold calls and they ask if they can email me their info, I say yes, but just this once. Never email me again. I am willing to look at someones product or service, but only once. Trust me, if I am interested, I'll call you! -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Peter R. Sent: Monday, November 28, 2005 10:46 AM To: WISPA General List Subject: [WISPA] RE: SPAM and marketing John Thomas wrote: But because you cold-called other WISPS, I won't do business with you. You only get one chance to make a first impression, and for most WISPs, that means one SPAM and you are out. Today, many, many companies use email marketing with opt-out instead of opt-in or shared email lists from partner companies. You don't like the unsolicited, but well targeted, email campaign. And apparently, you don't want to be cold-called. So that eliminates two of the most popular ways for sales teams to reach you. How would you suggest they market to you? More important: How does your sales team market? I started as a telecom agent in 2000. I now rep for 20+ carriers plus do business and marketing consulting. (Oh, and I help out with an ISP association, www.ii4a.org). Most telecom agents have left the ISPs alone for a few reasons. One is that is easier and more profitable to sell directly to the end-user. To YOUR customer. I'm curious how you would want to be contacted, because without email or cold-call, that leaves direct mail and advertising. (Advertising only works as a branding exercise). I'm trying to get vendors for an ISP Expo in 2 weeks. Many vendors do not feel it is even worth $199 to advertise. Some feel that ISPs are not a good market. (I'm talking about VOIP alarm companies, VOIP CPE vendors, hardware vendors). There is a disconnect between your vendors and ISPs. I'm just wondering how to bridge that gap. (Especially since I have to sell 20 more tickets to the Expo and get 4 more vendors :) I welcome all input. Thanks, Peter Radizeski RAD-INFO, Inc. http://4isps.com 813.496.2122 --- --- -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
RE: [WISPA] RE: SPAM and marketing
Yes. Almost if not everytime they emailed me. -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Dawn Sent: Monday, November 28, 2005 8:06 PM To: WISPA General List Subject: Re: [WISPA] RE: SPAM and marketing Brian, Did you respond and tell them you were not interested? Thanks, Dawn Brian Rohrbacher wrote: I don't mind it once. It may show me a new product. I kindly reply and say no thanks remove me from your list. If I keep getting their email, at this point I call them names and tell them I am using their email address to sign up for all kinds of offers and they will soon get 1 million spam a day in their inbox. If they still spam me, I find a list or forum where they would show up and let the public know that they are spamming jerks. Bottom line. Email me once. If I respond and say not interested, don't email me again. When I get cold calls and they ask if they can email me their info, I say yes, but just this once. Never email me again. I am willing to look at someones product or service, but only once. Trust me, if I am interested, I'll call you! -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Peter R. Sent: Monday, November 28, 2005 10:46 AM To: WISPA General List Subject: [WISPA] RE: SPAM and marketing John Thomas wrote: But because you cold-called other WISPS, I won't do business with you. You only get one chance to make a first impression, and for most WISPs, that means one SPAM and you are out. Today, many, many companies use email marketing with opt-out instead of opt-in or shared email lists from partner companies. You don't like the unsolicited, but well targeted, email campaign. And apparently, you don't want to be cold-called. So that eliminates two of the most popular ways for sales teams to reach you. How would you suggest they market to you? More important: How does your sales team market? I started as a telecom agent in 2000. I now rep for 20+ carriers plus do business and marketing consulting. (Oh, and I help out with an ISP association, www.ii4a.org). Most telecom agents have left the ISPs alone for a few reasons. One is that is easier and more profitable to sell directly to the end-user. To YOUR customer. I'm curious how you would want to be contacted, because without email or cold-call, that leaves direct mail and advertising. (Advertising only works as a branding exercise). I'm trying to get vendors for an ISP Expo in 2 weeks. Many vendors do not feel it is even worth $199 to advertise. Some feel that ISPs are not a good market. (I'm talking about VOIP alarm companies, VOIP CPE vendors, hardware vendors). There is a disconnect between your vendors and ISPs. I'm just wondering how to bridge that gap. (Especially since I have to sell 20 more tickets to the Expo and get 4 more vendors :) I welcome all input. Thanks, Peter Radizeski RAD-INFO, Inc. http://4isps.com 813.496.2122 --- --- -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- No virus found in this incoming message. Checked by AVG Free Edition. Version: 7.1.362 / Virus Database: 267.13.8/184 - Release Date: 11/27/2005 -- No virus found in this outgoing message. Checked by AVG Free Edition. Version: 7.1.362 / Virus Database: 267.13.8/184 - Release Date: 11/27/2005 -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
