Re: [WISPA] muni wi fi pricing
Well, thats the question. Did Tax dollars pay for it? Do Cities want to take liabilty and accountability for how they spent tax dollars? Thats the scare of Earthlink type models, it doesn't use tax dollars, it uses private dollars, and the City is off the hook for liabilty. That encourages Cities to give awards to the company that will pay for it, which is the wrong message to send. I beleive the message to send is, Governement stay out of building the network, let the private companies do that. What the Governement should do is provide grants, loan securing, and tax incintives to re-imburse consumers or ISPs for buying the CPE. CPE finance is the only way to guarantee that all providers have equal access to serving consumers. The problem isnlt trying to find providers willing to build networks, its getting subscribers to part with their money to fund the upfront CPE cost. Nobody wants to pay for CPE, not the customer, not the government, and often not the banks and lendors. Thats the bottle neck that is slowing residential wireless deployment. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "David Hughes" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]>; "'WISPA General List'" Sent: Monday, February 26, 2007 3:13 PM Subject: RE: [WISPA] muni wi fi pricing I heard the mayor of St. Cloud speak at the DigitalCities Expo last year. He said that there was a lot of complaints from people who could not receive the signal inside their homes and they were disappointed in the speeds they received. Consumers wanted the city to pay for the APs at the homes because the network was paid for with tax dollars. David T. Hughes Director, Corporate Communications Roadstar Internet 604 South King Street -Suite 200 Leesburg, VA 20175 -HOME OF INET LOUDOUN- Office - (703) 234-9969 Direct - (703) 953-1645 Cell -(703) 587-3282 Corporate Offices - (703) 554-6621 Fax - (703) 258-0003 [EMAIL PROTECTED] AIM: dhughes248 - Video conference capable -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of chris cooper Sent: Monday, February 26, 2007 2:46 PM To: 'WISPA General List' Subject: [WISPA] muni wi fi pricing I read the article describing pricing and take rates for two separate muni networks: St. Cloud - free access, 80% take Tempe - $19.95/mos first 3 mos, $29.95/mos after that, 15% take Im wondering - is this a perception of value? Does free=low value/low network quality in the mind of the subscriber? Why would the take rate only be 15% for a $30/mos account in an urban market? Competitive pressure? Has anyone tried a wi fi pricing model somewhere in the middle? Maybe $10/mos w/ X take rate... Thanks Chris -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] muni wi fi pricing
It's all about perception and expectations. Marketing is about setting them. Sales is about managing them. BTW, 15% take rate is about average for any service. VZ FiOS has about a 8-18% take rate depending on whose numbers you use. VoIP take rates are similar. If there are 5000 BB customers on the network - only about 15% will buy it (unless you are a marketing machine like RR or Bright House) or you hire a marketing machine. Regards, Peter @ RAD-INFO, Inc. www.marketingideaguy.com David Hughes wrote: I heard the mayor of St. Cloud speak at the DigitalCities Expo last year. He said that there was a lot of complaints from people who could not receive the signal inside their homes and they were disappointed in the speeds they received. Consumers wanted the city to pay for the APs at the homes because the network was paid for with tax dollars. David T. Hughes Director, Corporate Communications Roadstar Internet 604 South King Street -Suite 200 Leesburg, VA 20175 -HOME OF INET LOUDOUN- Office - (703) 234-9969 Direct - (703) 953-1645 Cell -(703) 587-3282 Corporate Offices - (703) 554-6621 Fax - (703) 258-0003 [EMAIL PROTECTED] AIM: dhughes248 - Video conference capable -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of chris cooper Sent: Monday, February 26, 2007 2:46 PM To: 'WISPA General List' Subject: [WISPA] muni wi fi pricing I read the article describing pricing and take rates for two separate muni networks: St. Cloud - free access, 80% take Tempe - $19.95/mos first 3 mos, $29.95/mos after that, 15% take Im wondering - is this a perception of value? Does free=low value/low network quality in the mind of the subscriber? Why would the take rate only be 15% for a $30/mos account in an urban market? Competitive pressure? Has anyone tried a wi fi pricing model somewhere in the middle? Maybe $10/mos w/ X take rate... Thanks Chris -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
RE: [WISPA] muni wi fi pricing
I heard the mayor of St. Cloud speak at the DigitalCities Expo last year. He said that there was a lot of complaints from people who could not receive the signal inside their homes and they were disappointed in the speeds they received. Consumers wanted the city to pay for the APs at the homes because the network was paid for with tax dollars. David T. Hughes Director, Corporate Communications Roadstar Internet 604 South King Street -Suite 200 Leesburg, VA 20175 -HOME OF INET LOUDOUN- Office - (703) 234-9969 Direct - (703) 953-1645 Cell -(703) 587-3282 Corporate Offices - (703) 554-6621 Fax - (703) 258-0003 [EMAIL PROTECTED] AIM: dhughes248 - Video conference capable -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of chris cooper Sent: Monday, February 26, 2007 2:46 PM To: 'WISPA General List' Subject: [WISPA] muni wi fi pricing I read the article describing pricing and take rates for two separate muni networks: St. Cloud - free access, 80% take Tempe - $19.95/mos first 3 mos, $29.95/mos after that, 15% take Im wondering - is this a perception of value? Does free=low value/low network quality in the mind of the subscriber? Why would the take rate only be 15% for a $30/mos account in an urban market? Competitive pressure? Has anyone tried a wi fi pricing model somewhere in the middle? Maybe $10/mos w/ X take rate... Thanks Chris -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
