Casting a web over rural India.

Rediff.com

March 11, 2008 11:55 IST
E-kiosks for services like bill payment and job queries are mushrooming all 
over rural India. Pradipta Mukherjee visits one such centre in a Bengal village.

Gorachand Banerjee runs a common service centre in Kapasaria village in 
Chanditala 2 block, 20 km away from Kolkata.

Banerjee, who has studied till class X, is today a village level entrepreneur 
under the common service centre scheme of the Government of India.

He had to pay Rs 30,000 as down payment and another sum of Rs 90,000 to a 
private company - Srei Infrastructure to gain ownership. Now, it is up to him
to make it worth the money by adding more and more services.

He has employed two persons whom he pays about Rs 2,000 each to carry out the 
work of the centre.

The work includes collection of electricity and other bills from villagers, and 
running a course in English and computer training.

Each bill fetches him Rs 3 from Srei, while the course gets him Rs 450 and Rs 
750 respectively from every student.

There are 25 youths in the village who have enrolled so far. Banerji's expenses 
are the rent and salaries he pays.  "I have studied till class X and earn
between Rs 3000-Rs 5,000 per month at this CSC," says Banerjee.

"I learnt about this centre from advertisements. It was a good offer that could 
make me the boss of a CSC," Banerjee added.

Kapasaria may well be the look that many villages in India would sport as the 
common service centre scheme under the National e-Governance Programme of
the Union Ministry for Communications and IT reaches its target of 600,000 
centres.

The ministry is in partnership with states as well as private companies who 
respond to invitations to bid.

About 13 companies, including biggies like Reliance Infocom and Wipro [
Get Quote]
, have opened shop under the programme in 20 states after winning bids, says 
Aruna Sunderrajan, CEO, Community Service Centres under the Department of 
Information
and Technology Ministry.

In Bengal Srei Infrastructure Finance Ltd [
Get Quote]
 is one of the two companies - the other being Reliance Infocom of the Anil 
Ambani group - that won the bid to set up centres in Bengal villages. While
SREI will set up 5,000 Sahaj e-villages along with Wipro, Reliance 
Communications [
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 will set up 1,860 centres in North 24 Parganas, West Midnapur, Burdwan and 
Purulia districts, to benefit 2.6 million households in the state.  The number
of customers and the number of services offered determines the profitability of 
each centre.

In Kapasaria village in Chanditala 2, the CSC offers services like online 
payment of phone and electricity bills, classes in English and computer use, 
besides
works as a studio with a camera installed to click passport size pictures.

Each CSC is run by a village-level-entrepreneur (VLE), thereby creating 
employment for as many villagers as more CSCs are set up.

At a centre in Begampur village in the same block in the district, Moumita Das, 
is busy collecting as many telephone and electricity bills she can. Her
pay depends on the number of bills she collects.

"I make payments for them online through the Sahaj website. For instance, for 
every telephone bill payment I make on behalf of a villager, I get Rs 3. The
centre has an email login which we use to log onto the Sahaj website and make 
payments online," she says.

Das has completed her graduation. At Begampur CSC, villagers visit the centre 
to have photographs taken as the centre has a camera.

The centre also serves as the nearest station for Government services like 
registration of death and birth and delivery of certificates for the same, 
besides
tax payments.

"We get Rs 5 for every electricity bill payment we make on behalf of a villager 
through the Sahaj website," says Mallick, an employee at another centre
in the block.

The CSCs are usually 150 sq ft rooms and are open from 10 am till 6 pm.

According to Sabahat Azim, CEO Srei, "We are investing Rs 100 crore (Rs 1 
billion) to set up 4,937 CSCs by May 2008. Of these 650 CSCs are already 
operational
in West Bengal."

According to Azim, over 47 million people in the villages of West Bengal would 
benefit through this programme.

The programme envisages setting up one CSC for each cluster of six villages 
falling within each Gram Panchayat and Panchayat Samiti offices.

SREI will set up CSCs in 14 districts of Darjeeling, Jalpaiguri, Cooch Behar, 
Uttar Dinajpur and Dakhin Dinajpur, Malda, Murshidabad, Nadia and South 24
Parganas, Purba Midnapore, Bankura, Birbhum, Howrah and Hooghly in Public 
Private Partnership with the State Government and Centre.

Initially, each centre would be able to earn close to Rs 3,000 per month after 
payment of salaries and rent for the building. This could go up to Rs 15,000,
depending on the scale of operations and the variety of services, say Srei 
officials.

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