News - Business Tech  

August 27, 2008 9:31 AM PDT 

Dell's new low-cost PCs for emerging markets

Posted by 
Erica Ogg 


 
As promised, Dell unveiled several new computers Wednesday made specifically 
for emerging PC markets like China and India. 

There are four new models in all under the Vostro line--two laptops and two 
desktops. The notebooks will start at $475, and the desktops at $440, and will
be available in more than 20 countries in Africa, Latin America, Asia, and 
Europe. 

Dell Vostro

New Vostro notebooks from Dell made for emerging markets.

(Credit: Dell)

The notebooks are available in 14.1-inch and 15.6-inch sizes, and come with 
Intel Celeron or Core2Duo processors, and Ubuntu Linux or Windows Vista. The
desktops come with Intel Atom, Celeron, or Pentium processors, and Ubuntu or 
Vista. 

Dell says there will be more Vostro products for these markets released in the 
next few months. 

This looks to be the beginning of the 
company's promised push
 into two of the fastest-growing PC markets in the world. After establishing a 
retail presence in both China and India in the last year, Michael Dell 
said in March
 that while growth in the U.S. market for PCs would be "OK," Asian markets 
would grow more. 

Dell has traditionally derived the majority of its business here in the U.S., 
but for the first time ever its international business 
ticked above 50 percent
 of the company's total last quarter. 

But looking abroad for a boost is a strategy that Dell's not alone in pursuing. 
Chief rival Hewlett-Packard has been doing a bang-up business for a while
now in China, which is the home turf of another PC heavyweight, Lenovo. 

We'll see Thursday how effective the retail push into Asia has been for Dell, 
when it's due to report its second-quarter earnings. 

Source: 
http://news.cnet.com/8301-1001_3-10026957-92.html?tag=newsEditorsPicksArea.0
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