The Hindu News Update Service
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News Update Service
Monday, September 8, 2008 : 1555 Hrs       

Business
Virgin Mobile goes online 

New Delhi (PTI): Richard Branson promoted Virgin Mobile on Monday made all its 
services including handsets, plans and recharge coupons available online
so that customers can get the services without visiting company's sales stores. 

The company which has a franchisee tie-up with Tata Teleservices mainly targets 
Indian youth. The new initiative aims at reaching them who spend a significant
chunk of their time online, a company statement said. 

"With 44 per cent of the total internet population in India within the age 
group of 19 to 24 years, it is logical for us to extend our presence to the 
online
space and offer our customers the convenience and comfort of buying Virgin 
Mobile connection at the click of a button," said Virgin Mobile India's CEO
M A Madhusudan. 

The company has tied up with Blue Dart to home deliver the phones at the 
customer's door step. It has also tied up with BillDesk for payment 
authorisation.


The company also plans to come out with product bundled offers, facility of 
gifting a phone to a friend/family and an option to recharge/top-up online.



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