Complementing my questions, which API dimension corresponds to the 
Region(Matched) dimension of the Google Ads custom report?

Thanks,

On Thursday, June 1, 2023 at 5:01:06 PM UTC-3 Cristiano Costa Santos (he) 
wrote:

> Hey guys,
> I want to understand the reason for the difference in existing data from 
> an API v13 extract of the geographic view report compared to the custom 
> report by region generated in Google Ads.
>
> The extract query was as follows, using the dimensions and metrics below:
> *"SELECT segments.geo_target_region, segments.geo_target_city, 
> campaign.name <http://campaign.name>, metrics.clicks, metrics.conversions, 
> metrics.cost_micros, metrics.impressions FROM geographic_view"*
>
> In Google Ads custom reporting, the dimensions and metrics are: Campaign 
> name, Region(User location), Cost, Impr., Clicks and Conversions.
>
> API extraction data is always below what is seen in the personalized 
> Google Ads report, which in turn is slightly below the data when viewed at 
> the campaign level, also in Google Ads.
>
> Why is there a difference in values in the data via API and in the custom 
> report and the custom report at the region level with the report at the 
> Google Ads campaign level?
>
> Does the API's segments_geo_target_region dimension really match the 
> Google Ads Region(User location) dimension?
>
> Can you help me with these doubts?
>
> Thanks,
>
> Cristiano
>

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