Check this out. It might be valuable for you.
https://www.youtube.com/watch?v=QvqcWeTA8TU


On Tuesday, February 4, 2014 at 10:48:29 AM UTC-5, Nypo77 wrote:
>
>
> Hi!
>
> I'm working on an application which is tracking calls and calls 
> conversions on the websites of our clients. We also track the visits, 
> referral data, etc. Some of these clients are using Adwords. This means 
> that the calls are offline conversions for adwords campaigns.
>
> What I'm interested in is how to connect the data from adwords with the 
> calls that are made offline. And this in real time or as close as possible 
> to real time.
>
> At the moment we use adwords api to download the campaigns, ad groups and 
> keywords - these are mostly real time data. However matching the keyword to 
> a call is difficult since I do it via the search term which is more than 1 
> day delay and not 100% precise (matching the search term report in adwords 
> and the search terms from referral info).
>
> Can you suggest better solutions?
>
> I'm thinking of 2, not sure if I'm on the right way or not:
> 1) to use value tracking feature by modifying the clients ads to obtain 
> the keyword/match type/ad group so I could match that to the adwords data I 
> receive via api.
> Not really a direct way but I think it's promising.
>
> However this means updating all ads of the clients, not sure if this means 
> losing the existing stats; also not sure if there is an automatic way to do 
> that so the clients does not need to make it automatically for all their 
> ads (maybe can be done via scripts or via api?).
>
> 2) I also have the gclid parameter - just working to push the offline 
> (call) conversions to adwords via api. Not sure if there is a way to get 
> back the conversions from adwords? Also this is not getting close to a real 
> time solution since pushing the conversion means a 3 hrs delay.
>
> All of your recommendations will be very welcomed. 
>

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