Assuming that you're referring to the values returned in the KeywordEstimate object:
http://code.google.com/apis/adwords/docs/developer/KeywordEstimate.html These values are only relevant for text ads shown in the Search Network. If you bid the value listed in lowerCpc, then, on average, if the given keyword triggers your ad, it will appear in position lowerAvgPosition. If you bid upperCpc, your ad will appear on average at position upperAvgPosition. To throw out some random numbers for the purpose of illustration, the results might indicate that bidding $0.25USD for a keyword will result in ads that display fourth from the top, and that bidding $0.50USD for a keyword will result in ads that appear at the very top of the list. The numbers are all estimates, and I don't know the answer to how accurate they are in any statistically significant way. Cheers, -Jeff Posnick, AdWords API Team On Oct 2, 11:29 am, Theonlineseo <[EMAIL PROTECTED]> wrote: > They are outputted in the api to calculate position results. --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en -~----------~----~----~----~------~----~------~--~---