Today we announced the release of the AdWords API version 13. V13
introduces several changes to the AdWords API; we've highlighted the
main points below. For a complete list of v13 changes, please see our
release notes (http://code.google.com/apis/adwords/docs/developer/
releasenotes.html).
V13 Highlights
* New geotargeting options: Target multiple geographic levels
(countries, regions, metro areas, and cities) within a single
campaign, target specific regions of multiple countries in a single
campaign, and setup negative targeting for specific regions (for
example, target the United States with the exception of Alaska).
* New reports: Generate Search Query Performance and Geographic
Performance reports using ReportService and DefinedReportJob.
* Mobile image ads: Use the new MobileImageAd ad type to create
graphical advertisements for the mobile content network.
* Suggested campaign budgets: Retrieve budget suggestions for your
campaigns with getRecommendedBudgetList.
* Active campaigns and ad groups: Want to retrieve only your
active campaigns and ad groups? Now you can, using
getActiveAdWordsCampaigns and getActiveAdGroups.
* Quality-based bid and Quality Score support: We've added two new
Keyword fields:
o firstPageCpc (first page bid estimate)
o qualityScore (Quality Score of the keyword)
V12 Sunset in 2009
Per our versioning policy, v12 will be supported for four months from
today, after which time it will be turned off. Therefore, please make
sure that you upgrade to v13 before February 8th, 2009. As with every
new version of the AdWords API, we strongly encourage you to review
the Release Notes section of the Developer's Guide (http://
code.google.com/apis/adwords/docs/developer/index.html) to learn more
about this version.
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