Today we’re announcing the release of AdWords API v201601 
<https://developers.google.com/adwords/api/docs/reference/#v201601>. This 
is the first release that follows the new release schedule announced 
earlier this month 
<http://googleadsdeveloper.blogspot.com/2016/01/new-release-schedule-for-adwords-api.html>.
 
Here are the highlights:
   
   - *Reporting improvements.* Several new fields were added to the 
   VIDEO_PERFORMANCE_REPORT 
   
<https://developers.google.com/adwords/api/docs/appendix/reports/video-performance-report>.
 
   New quality score and first position bid fields were added to the
   CRITERIA_PERFORMANCE_REPORT 
   
<https://developers.google.com/adwords/api/docs/appendix/reports/criteria-performance-report>
    and KEYWORDS_PERFORMANCE_REPORT 
   
<https://developers.google.com/adwords/api/docs/appendix/reports/keywords-performance-report>,
 
   and a new PARENTAL_STATUS_PERFORMANCE_REPORT 
   
<https://developers.google.com/adwords/api/docs/appendix/reports/parental-status-performance-report>
 was 
   added. See the reporting section of the release notes 
   
<https://developers.google.com/adwords/api/docs/reference/#v201601-reporting> 
for 
   the complete list of changes, including all fields removed or added in this 
   release.
   - *Improved batch processing.* The BatchJobService 
   
<https://developers.google.com/adwords/api/docs/reference/v201601/BatchJobService>
 was 
   improved to reduce latency when uploading operations for a job. Check out 
   the updated Batch Processing guide 
   <https://developers.google.com/adwords/api/docs/guides/batch-jobs> for 
   details.
   - *Managing customer accounts.* You can now update the 
   ManagedCustomer.name 
   
<https://developers.google.com/adwords/api/docs/reference/v201601/ManagedCustomerService.ManagedCustomer#name>
 of 
   accounts under your account manager using a SET operation.
   - *Advanced conversions.* You can control whether the Conversions column 
   and conversion-based bid strategies include cross-device conversions 
   <https://support.google.com/adwords/answer/6238665> via the new 
   optimizeOnEstimatedConversions 
   
<https://developers.google.com/adwords/api/docs/reference/v201601/CustomerService.ConversionTrackingSettings#optimizeonestimatedconversions>
 attribute 
   ofCustomer.conversionTrackingSettings 
   
<https://developers.google.com/adwords/api/docs/reference/v201601/CustomerService.Customer#conversiontrackingsettings>
   .
   - *Enhanced CPC bidding.* Setting the enhancedCpcEnabled attribute 
   
<https://developers.google.com/adwords/api/docs/reference/v201601/BiddingStrategyService.ManualCpcBiddingScheme#enhancedcpcenabled>
 of 
   a ManualCpcBiddingScheme is now supported in the API. Previously, this 
   setting was read-only.
   - *Targeting.* The new Parent 
   
<https://developers.google.com/adwords/api/docs/reference/v201601/CampaignCriterionService.Parent>
 criteria 
   type is available for targeting and bidding according to a user's parental 
   status on the Display Network. In addition, ConstantDataService 
   
<https://developers.google.com/adwords/api/docs/reference/v201601/ConstantDataService>
 now 
   supports retrieving the lists ofmobile app category 
   <https://developers.google.com/adwords/api/docs/appendix/mobileappcategories>
    and new smartphone user 
   
<https://developers.google.com/adwords/api/docs/appendix/smartphone-userinterest>
    criteria.

If you’re using v201506 of the AdWords API, please note that it’s being 
sunset <https://developers.google.com/adwords/api/docs/sunset-dates> on 
April 11th, 2016 as previously announced 
<http://googleadsdeveloper.blogspot.com/2015/10/announcing-v201509-of-adwords-api.html>.
 
We encourage you to skip v201509 and migrate straight to v201601.

As with every new version of the AdWords API, we encourage you to carefully 
review all changes in the release notes 
<https://developers.google.com/adwords/api/docs/reference/#v201601> and the 
v201601 
migration guide 
<https://developers.google.com/adwords/api/docs/guides/migration/v201601>. 
The updated client libraries 
<https://developers.google.com/adwords/api/docs/clientlibraries> and code 
examples will be published shortly. With this release, we’ve also updated 
the Required Minimum Functionality document 
<https://developers.google.com/adwords/api/docs/requirements> to include 
some of the newly added features.

If you have any questions or need help with migration, please post on the 
forum <https://developers.google.com/adwords/api/community/> or the Ads 
Developers Plus Page <https://plus.google.com/+GoogleAdsDevelopers>.

- Josh Radcliff <https://plus.google.com/100205313733177937765/posts>, on 
behalf of the AdWords API Team

-- 
-- 
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Also find us on our blog and Google+:
https://googleadsdeveloper.blogspot.com/
https://plus.google.com/+GoogleAdsDevelopers/posts
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

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