Re: Expected volatility on TargetingIdeaService Average CPC metric

2015-04-17 Thread Danial Klimkin
Hello Jon, This data is based on sampled information and results can vary over time, or even for two consecutive requests. As this is estimation only, we can't guarantee precise results. -Danial, AdWords API Team. On Tuesday, April 14, 2015 at 3:53:48 PM UTC+3, j...@clickproquo.com wrote:

Expected volatility on TargetingIdeaService Average CPC metric

2015-04-14 Thread jon
Hi, I retrieved the Average CPC metric from the TargetingIdeaService on April 8th and again, today, April 13th and the ACPC metric showed an average swing of 20% (either direction) with some keywords in the sample showing almost a 100% change. What is the expected volatility of this metric? Ho