That's weird... I try the CSV and I get the total line, but without the
value. See:
"CAMPAIGN_PERFORMANCE_REPORT (Aug 1, 2013-Aug 31, 2013)"
Avg. position
2.0
2.3
1.7
1.2
1.8
1.4
1.1
1.7
2.2
2.2
1.8
2.3
3.6
2.4
1.9
2.6
*Total*
Even if I add a dimension like campaign name I don't get the result:
AFAIK, every report is at least segmented by the entity it is associated
with, i.e. there is no way to get a CAMPAIGN_PERFORMANCE_REPORT not listing
metrics for individual campaigns. But like I mentioned, you can just ignore
every line except for the "Total" one, where you'll find aggregated met
Hi Dorian,
Thank you for your reply. I did try some variations of weighed averages
(clicks and impression), but I still can't get the right number.
I guess the trick would be to group results in the Adwords report when we
don't query for a dimension. I don't understand why we get results by
c
Hi Brett,
You did understand correctly. And I agree with you. I'm dealing with
telling the hard truth to the client and give him what he wants :) If
there's no way to get that number than so be it. I'll send the article to
the client as well :)
Thanks so much for your time.
Stéphane
On Th
If you still want to display an average of average position, the CSV
reports have a total line where this metric is available. I think it's just
average position per campaign weighted by impressions, but it might be more
complicated than that. Here's an example of such a report:
"AveragePositio
Stephane, if I understand you correctly, you're saying that when looking at
your Adwords user interface, you can filter campaigns a certain way and
when you do, you will see a "total filtered average position" represented
as one number at the bottom of your filtered list of campaigns. However,
Hi Brett,
Thanks for the reply and for your article. I agree the division isn't the
best idea. Actually, I'm wondering if there's a way to get the bottom line,
i.e. one row of result for the whole query, instead of 15 separate results
when we don't query any dimension. There must be a way to ge
I think this article will help:
http://searchenginewatch.com/article/2257046/Say-Goodbye-to-AdWords-Average-Position-Hello-to-Top-of-Page-Rate
I think the problem here is that you are assuming that "sum all the above
and divide by 15" is the correct math. I don't think it is.
On Wednesday, Sept
