The *Max CPC* column in both the *ADGROUP_PERFORMANCE_REPORT*
and*KEYWORD_PERFORMANCE_REPORT
* has the following comment in the documentation:
>> Usually a number in the format "x.xx", but may return "auto: x.xx" or
just "auto" if automatic bidding is used.
But what we're seeing in practice is
Hi Oliver,
The value '--' means a bid has not yet been determined/set and it is
returned also on auto bidding strategies. I'll make sure our docs get
update with this.
Best,
- David
On Saturday, January 19, 2013 5:18:29 AM UTC-5, Oliver wrote:
>
> The *Max CPC* column in both the *ADGROUP_PE