Possibles values for Max CPC Column?

2013-01-19 Thread Oliver
The *Max CPC* column in both the *ADGROUP_PERFORMANCE_REPORT* and*KEYWORD_PERFORMANCE_REPORT * has the following comment in the documentation: >> Usually a number in the format "x.xx", but may return "auto: x.xx" or just "auto" if automatic bidding is used. But what we're seeing in practice is

Re: Possibles values for Max CPC Column?

2013-01-25 Thread David Torres (AdWords API Team)
Hi Oliver, The value '--' means a bid has not yet been determined/set and it is returned also on auto bidding strategies. I'll make sure our docs get update with this. Best, - David On Saturday, January 19, 2013 5:18:29 AM UTC-5, Oliver wrote: > > The *Max CPC* column in both the *ADGROUP_PE