Hi,
Technically, this is Keyword Insertion:
http://support.google.com/adwords/bin/answer.py?hl=enanswer=2454041
Ad Params must be configured with the AdParamService, but the {keyword} tag
doesn't require this setup.
The values in the destination URL are known as ValueTrack:
Hi guys,
I have never used Adwords for an ecommerce site before.
I have inherited an Adwords account that targets many different products in
the advert using {keyword:partnos} instead of hardcoding the advert.
I am presuming that the partnos is a variable setup in the adwords account,
but I
Welcome to the community!
What you are seeing is referred to as an AdParam. This specific example is
a keyword insertion AdParam. When the ad is served, the keyword will be
used to replace the token {keyword:partnos}. If the keyword does not fit,
or for any reason cannot be inserted into the
