Hello David,

Thank you for raising this to us.

Please refer to my answers below:

Is the 1000 GET queries per day limit enforced for each individual customer 
(e.g., OAuth /customer token)? Or for our individual developer token? The 
wording in this article confused me: 
https://developers.google.com/google-ads/api/docs/best-practices/rate-limits -> 
As per the API limits and Quotas stated on this guide, daily API usage limits 
are based on the number of API Operations made per developer token. Unlike 
daily operations, the limits on get requests do not vary by access level; all 
developer tokens, including those with Standard Access, are limited to 1,000 
get requests per day.
If it is enforced for our whole developer token, and not per customer... how 
can we best build this application? Since if we enable it for over a thousand 
different customers, we'll very quickly go over the 1000/day limit. -> Since 
the API usage limits are bound per developer token and a company should have 
only one developer token (per this guide), you would only need to perform the 
1000/day limit to avoid the RESOURCE_EXHAUSTED error. I'm afraid that there is 
no other way to extend this 1,000 requests per day GET limit. However, as an 
alternative for GET requests, you can make use of search requests. You may also 
see these guides (Retrieving Objects and Report Streaming) for more details.

Hope this helps.

Regards,

Mark Kevin Albios
Google Ads API Team
ref:_00D1U1174p._5004Q2CQXDI:ref

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