Hi Alexandre,

Thank you for your questions. You may refer below for my responses :

What is the exact impact on the performance of the automatic campaigns when 
pausing and activating them several times (between 2 and 16 changes) a day?

Performance related concerns are unfortunately already outside of our API 
team's scope as our API support team specialize only for implementation and 
troubleshooting of the API's features. For this item, I would recommend that 
you reach out instead to the Google Ads Product support team, via this link, as 
they should be more equipped to provide guidance on this concern.

What is the best technical way to automatically modulate the volume of calls 
generated by our campaign using Google Ads API (and taking into account 
campaigns learning phase)?

Could you elaborate on what you meant by "automatically modulate the volume of 
calls generated by our campaign"? From the API's perspective, you should be 
able to setup call (phone / web) conversion tracking via the API. How the 
campaign generates these call conversions would depend on how you modify the 
campaign such as use of targeting criteria and certain bidding strategies.

As our app seems to create conflict with Google Ads Smart Biding (according to 
our account manager), is there a way to send to Smart Biding the real time 
information of the call center so that it can manage the volume for our script 
(using the same parameters)?

For this item, this question appears to be outside the scope of our API support 
team. That said, and similarly to your first item, I would recommend that you 
clarify this instead with the Product support team.

Best regards,

Peter Laurence Napa Oliquino
Google Ads API Team
ref:_00D1U1174p._5004Q2TOkUs:ref

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  • Wh... Alexandre Bouju
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