Re: What does the field Cost in the Shopping Performance Report mean?

Hi Vitor, Additionally, the micro amounts of the report fields with type Money refers to the account's local currency. That said, the conversion should be done only to convert from micros and no longer need to convert into your account's currency. Thanks, Joyce, AdWords API Team -- -- =~=~

Re: What does the field Cost in the Shopping Performance Report mean?

Hi Vitor, The field Cost in Shopping Performance Report should return the sum of the CPC and CPM cos

What does the field Cost in the Shopping Performance Report mean?

Hi, I know this field represents the amount spent on and ad. But it's showing me lots of zeros and I don't know for sure how to get a real number out of it. For example: One of my ads has a average CPC of 15. Is it 1/1000 of a cent? How am I supposed to convert this value to my currency? T