7th UBAYA
INTERNATIONAL ANNUAL
SYMPOSIUM ON
MANAGEMENT
The Department of Management,
Faculty of Economics Universitas Surabaya (UBAYA) is pleased to announce the 7th
annual symposium which will be held on March 20th , 2010.
WINNING NEW CUSTOMERS
THROUGH
VALUE AND NETWORKING
The purpose of the symposium
is to discuss the importance of winning customers’ heart and mind in today’s
competitive environment. It will also examine strategies and tactics to build
customers’ loyalty so that our existing customers can be our marketers as well.
Highly knowledgeable and experienced academics and practitioners are expected
to participate and share their ideas and views in this forum.
We invite researchers,
governmental, professionals, students, academics and consultants with interests
in marketing and related fields to submit their papers.
SUBMISSION GUIDELINES:
1. Empirical or conceptual papers.
2. Paper should be written in English or Bahasa
Indonesia.
3. Empirical papers should follow this format: (1) Title,
(2) Author, (3) Abstract, (4) Research Background, (5) Literature Review, (6)
Research Methods, (7) Result & Discussion, (8) Conclusion, (9) References.
4. Keywords are separated by comma and contain max 5
keywords.
5. Conceptual review papers should follow this format :
(1) Title, (2) Author, (3) Abstract, (4) Research Background, (5) Literature
Review, (6) Discussion, (7) Conclusion, (8) References
6. Suggested topics include:
Marketing Social Networking; Business to Business Marketing; Selling and Sales
Management; Retailing; Innovation and Creativity Marketing; Marketing Value
Creation; Global Marketing; Entrepreneurship and Small Business; Social
Responsibility Marketing; Customer Lifetime Value; and Multi-disciplined
Issues Related to Customers.
7. Only original manuscripts not previously published or
presented at another conference/forum should be submitted.
8. Abstract should contain less than 500 words (please
use word count function to calculate your words). Abstract is containing main
issue(s) of research, research objective(s), research questions, data, method
of analysis (simple explanation) if any, and result(s). Note: The same template
also applies for Bahasa Indonesia research paper.
9. Due date for abstract submission: October 20th,
2009. Assessment and
notification of the results: November 16th, 2009
10. Final paper submissions should not exceed 7000 words. Due date for final
paper submission: January 11th,
2010.
Papers submitted after the due date will not be included in proceeding.
11. Once the paper is accepted, at least one of
authors must register for and present the paper at the symposium. All authors
must attach their latest/updated curriculum vitae.
12. Final copy of accepted papers will be professionally
published in MABIS Journal (ISBN) with more detailed review process (with
author permission).
13. All authors will receive electronic form (CD-ROM) only.
14. Submission of paper and abstract should be
in softcopy (MSWord document)
15. For further information regarding the
symposium and paper submission, please contact :
managementsympos...@ubaya.ac.id
ubayaekon...@yahoo.com
Department of
Management, Faculty of Economics - Universitas Surabaya
Jl. Raya
Kalirungkut, Surabaya 60293, Indonesia
Phone : Ms. Reny
(+62 (31) 298-1175)), Ms. Dinny (+62 (31) 298-1199)), Fax : +62 (31) 298-1131
Putu Anom Mahadwartha
visit easy finance: as easy as finance at anomania.blogspot.com
Department of Management, Faculty of Business and Economics
Universitas Surabaya (www.ubaya.ac.id)
Phone: +62 031 298-1139
Fax: +62 031 298-1131
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