Not sure whether we can do that. Even I'm exploring open beta testing right
now. Mostly it's for getting feedback for at a build level. However you can
do A/B testing on screenshots once your app is live under 'Experiments' tab
in Google Play Developer Console. Let me know if you find
Recently, Google Play Developer Console allows *Open beta testing* without
the need of creating Google Group or a Google+ community for reaching out
to testers to test the beta versions of an application. Now I can just
share a URL and anyone can opt-in to become a tester, but I am unable to
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