Reliance ropes in A R Rehman, Vishwanathan Anand, Aamir Khan for Vimal relaunch * 14 September 2007 *
Ahmedabad: Under a proposed theme of 'Icons of India,' Reliance is trying to replicate the magic of Doordarshan's 1990's hit, mile sur mera thumhara, which say masteros come together to form a jingle burnt in every Indian's memory. The company is attempting to get music composer A R Rehman, chess grandmaster Vishwanathan Anand, and Bollywood star Aamir Khan among others to endorse the relaunch of Vimal. According to industry sources, talks are on for facilitating the theme, though there is no information about timelines and agreements. The company is preparing for a nationwide relaunch of its textile brand during the forthcoming festive season. Reliance sees its entry in to organised retail as a massive opportunity to bring its textile brand 'Vimal' back in to the forefront. Vimsl the biggest being a bridge between its oldest and newest businesses. Reliance also plans to market readymade garments through tie-ups with well-known brands in the segment. http://www.domain-b.com/companies/companies_r/reliance_industries/20070914_reliance.htm
