Still, some retail property owners feel that mobile apps are worth the investment and have pursued their development. Just before Memorial Day weekend, Madison Marquette, a Washington, D.C.-based firm with a 10.5-million-square-foot portfolio, rolled out an _iPhone app_ (http://itunes.apple.com/us/app/asbury-park/id373462780?mt=8) for Asbury Park, its 400,000-square-foot lifestyle center in Asbury Park, N.J. The app gives shoppers updates on cultural events happening at the property in addition to informing them of retail sales and providing links to Asbury Park’s _Facebook_ (http://www.facebook.com/TheAsburyParkBoardwalk) and _Twitter_ (http://twitter.com/apboardwalk) pages. Madison Marquette chose Asbury Park for the roll-out because it has a large entertainment component and customers benefit from getting event updates for the center, in addition to using the app to scan for retail discounts.
_http://bit.ly/bBAOOA_ (http://bit.ly/bBAOOA) _Mall Owners Work Hard To Keep Pace With Latest Marketing Techniques_ (http://retailtrafficmag.com/management/marketing/owners_keep_pace_marketing_0907 2010/) _http://retailtrafficmag.com/management/marketing/owners_keep_pace_marketing _09072010/_ (http://retailtrafficmag.com/management/marketing/owners_keep_pace_marketing_09072010/) [Non-text portions of this message have been removed] ------------------------------------ Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/AsburyPark/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/AsburyPark/join (Yahoo! ID required) <*> To change settings via email: asburypark-dig...@yahoogroups.com asburypark-fullfeatu...@yahoogroups.com <*> To unsubscribe from this group, send an email to: asburypark-unsubscr...@yahoogroups.com <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
