on Imax demographics:

70% are between 19 and 65 years of age 
Average household income is over US$70,000; over 33% earn over 
US$100,000 
Majority are college or university educated 
Over 20% of audience is school groups 
Love to travel 
Majority own computers 
96% of all visitors would recommend The IMAX Experience to a friend 




 
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