The idea of the book is about creating believers - as in spreading an epidemic, a virus one that catches on.
>From what I read, there is one section where the tipping point is 150. I'm curious if Dean wanted to reduce the size of THE ESP to 151? Read on.... Hopefully, "The Tipping Point" by the sudden announcement of the Esperanza halting work, fails. I read bits and pieces off various web sites. Save alot of time. Here's what I copied off one... see http://www.wikisummaries.org/The_Tipping_Point THE WRITER...... ....or for that matter to anyone who's trying to create a change with limited resources. Our intuitions, as humans, aren't always very good. Changes that happen really suddenly, on the strength of the most minor of input, can be deeply confusing. (LIKE CLOSING DOWN A SALES OFFICE) Salespeople Salesmen are charismatic people with powerful negotiation skills. They exert "soft" influence rather than forceful power. Their source of influence may be the tendency of others, subconsciously, to imitate them rather than techniques of conscious persuasion. * Have the skills to persuade when we are unconvinced of what we are hearing. * Little things can make as much of a difference as big things. * Gives nonverbal clues that are more important than verbal clues. 1. "Interactional synchrony": human interaction has a rhythmic physical dimension. We dance to each other's speech�we're perfectly in harmony. 2. Motor mimicry: we imitate each other's emotions as a way of expressing support and caring and, even more basically, as a way of communicating with each other. Emotion is contagious. "Senders" are very good at expressing emotions and feelings. They are far more emotionally contagious than the rest of us. * Persuasion often works in ways that we do not appreciate * You draw others into your own rhythms and dictate the terms of the interaction. (LIKE THEIR SALES APPROACH) Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/AsburyPark/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/AsburyPark/join (Yahoo! ID required) <*> To change settings via email: mailto:[EMAIL PROTECTED] mailto:[EMAIL PROTECTED] <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
