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WASHINGTON, D.C. – CTIA – The Wireless Association®
(CTIA) and NeuStar Inc. (NYSE: NSR) announced today that the Common Short
Code Administration (CSCA) has opened registration for 6-digit codes on their
website, www.USshortcodes.com. Common Short Codes (CSC) allow businesses and their
customers to communicate directly with each other through mobile devices such
as wireless phones and PDAs. The addition of an extra digit to the already
available 5-digit CSC format enables an unprecedented number of new codes for
brands to establish relationships with mobile customers. These easily
recognizable and memorable codes are accessed using just 5 or 6 digits on the
wireless keypad.
“The expansion of our CSC program is
just another example of how wireless is revolutionizing the way we
communicate and connect with the world around us,” said CTIA –
The Wireless Association® President and CEO Steve Largent. “Only
wireless can offer businesses the ability to meet their customers on the move
and with this announcement even more enterprises can enter the game.”
Businesses that subscribe to and use common
short codes have a unique advantage in being able to establish
mobile-connected relationships directly with consumers, regardless of what
mobile device or service a consumer uses to send and receive communications.
Examples of the kind of wireless
communications that CSCs enable include consumer voting, marketing campaigns,
direct downloads of ring tones and wallpaper, text alerts, and bill paying.
The addition of 6-digit codes expands the availability of CSC to a greater number
of direct interaction services for business brands, campaign managers,
wireless communications carriers, special interest groups, and wireless
users.
The Common Short Code Administration says the
addition of the 6-digit format represents a 10-fold increase in available
codes.
About CTIA
CTIA (www.ctia.org)is the international association for the wireless telecommunications
industry, representing carriers, manufacturers and wireless Internet
providers.
About NeuStar
NeuStar (NYSE: NSR) is a provider of essential clearinghouse services to the
North American communications industry and Internet service providers around
the world. Visit NeuStar online at www.neustar.biz.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995
This press release includes information that constitutes forward-looking
statements made pursuant to the safe harbor provision of the Private
Securities Litigation Reform Act of 1995, including, without limitation,
statements about NeuStar, Inc.'s expectations, beliefs and business results
in the future. We cannot assure you that our expectations will be achieved or
that any deviations will not be material. Forward-looking statements are
subject to many assumptions, risks and uncertainties that may cause future
results to differ materially from those anticipated. These potential risks
and uncertainties include, among others, possible delays in the
implementation of 6-digit Common Short Codes, slow market acceptance of
6-digit Common Short Codes, the uncertainty of whether 5-digit and 6-digit
Common Short Codes will continue to achieve market acceptance or result in
any revenue, and business, regulatory and statutory changes in the
communications industry. More information about potential factors that could
affect NeuStar’s business and financial results is included in its
filings with the Securities and Exchange Commission, including in
NeuStar’s quarterly report on Form 10-Q for the quarter ended March 31,
2006. All forward-looking statements are based on information available to
the CTIA and NeuStar, Inc. on the date of this press release and neither the
CTIA nor NeuStar, Inc. undertakes any obligation to update any of the
forward-looking statements after the date of this press release.
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