This is the Honda commercial that everyone has been talking about; if you haven't seen it yet here it is.
Very important that you understand: there are NO computer graphics or digital tricks in the film you are about to see. Everything you see really happened in real time, exactly as you see it. The film required 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost 6 million dollars and took three months to complete, including a full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings. (Honda isn't paying a dime to have you watch this commercial over the internet!) When the ad was pitched to senior executives, they signed off on it immediately without any hesitation --- including the costs. Ad Background There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh. And about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start functioning automatically as soon as they become wet. It looks a bit odd in the commercial. As amazing as this is, the commercial is actually based on an earlier film from the 1970s called "How Things Move" by two Swiss self-destructing artifacts artists. In that film, a similar set-up with household objects goes on for thirty (count'em 30) minutes with air jets and fire and chemical reactions. Here's the link to the commercial (click it or copy/paste it): <http://multimedia.honda-eu.com/newcars/300k_player.swf> http://multimedia.honda-eu.com/newcars/300k_player.swf Regards, Kristi www.my-onlinebusiness.net _____ -------------------------------------------------------- This message (including any attachments) is only for the use of the person(s) for whom it is intended. It may contain Mattel confidential, proprietary and/or trade secret information. If you are not the intended recipient, you should not copy, distribute or use this information for any purpose, and you should delete this message and inform the sender immediately.
