FYI, this "Lighthouse" piece mentions CF and Spectra as alternatives to
Vignette.
-David

P.S. My Allaire Developer Conference *unofficial* sign-ip sheet is back
up, at
www.cfm-resources.com/members/dshadovi/index.html. If you're coming, sign
up!

--------- Forwarded message ----------
From: [EMAIL PROTECTED]
To: [EMAIL PROTECTED]
Date: Tue, 10 Oct 2000 13:36:25 GMT
Subject: Lighthouse, October 10, 2000

If you have a comment on this piece and want the world to see it, click
this link: http://www.greenspun.com/com/shorewalker/tools/tools17.html.
Otherwise, email me: [EMAIL PROTECTED]
__________________________________________________

They were an interesting crowd.  Among them was the webmaster for a
government institution assessing site management tools, the tech team
from a large private school assessing intranet solutions, a smattering of
IT consultants assessing the next likely gravy train, and several
corporate managers trying to make their existing Web processes work
better.  They'd all turned up for the launch of Vignette's V/5 system, an
assemblage of software which aims to solve the site content management
problem. 

What does a private school need with a content management package which
removes $A200,000 or more from their pocket in software plus consulting
fees?  Probably nothing.  Vignette's probably the wrong solution for many
of the audience at the V/5 launch.  But they turned up nevertheless,
because the content management problem is looming larger and larger in
the minds of Web builders. 

The site content management problem happens like this.  Your site starts
off with a bunch of pages.  If you're smart or well-advised, you put the
content of those pages into a database right at the start.  Then you
build an interface to add content to the database and pour it into
pre-defined templates for serving up as Web pages.  Then you add some
code to allow the right people to edit the right pages.  Then you add a
script library.  Then you arrange frequent back-up for the database, and
version control for the templates and database scripts.  Then you add
more code to allow your content to be syndicated, perhaps through RSS. 
Then you start wondering about the easiest system for editing the
templates.  And then ...  you start to wonder whether some off-the shelf
software could replace the spaghetti-bowl mess you've created. 

Vignette were just about the first people to identify this problem.  They
started by simply hacking together some code from the CNet site's
proprietary system, which they sold to company executives.  They may have
stretched the truth a little to make their first sales: Web database guru
Philip Greenspun memorably described an early Vignette marketing spiel as
"akin to hearing Adobe pitch Photoshop as a payroll check processing
system".  Later versions became more sophisticated, though never elegant;
many developers today hate Vignette, some passionately.  Nevertheless,
Vignette has emerged as the content management market leader of sorts. 

Why "leader of sorts"?  Because Vignette - and rivals like Interwoven
TeamSite and Broadvision - still often run a poor second to the
do-it-yourself solution.  You see, the core content management task is
relatively simple: create a database schema in a robust relational
database, shove your content into it and whack on a front-end interface
to manage elements such as workflow.  Except in rare cases, you can skip
many of the fancier Vignette features, such as the much-overrated
"personalisation", and save yourself much of that $200,000.  In-house
development lets you create the exact functionality you need (for
instance, you might want to associate content assets with more than the
single metadata keyword allowed by V/5).  If you're using Microsoft's ASP
or Allaire's ColdFusion, you'll have a decent pool of developers to call
on.  And in-house development may also let you tie your content
management to your Web site's transaction engine and other applications. 

Vignette and similar systems simply cannot offer this degree of
flexibility yet.  The most vicious criticisms of Vignette and its rivals
come from developers who have tried and failed to tailor them for a
site's business needs; the company this month settled a legal action from
a user reportedly unhappy that Vignette didn't accomplish what he'd been
told it would.  So Vignette is vulnerable to new entrants like Allaire's
ColdFusion-based and keenly-priced Spectra system and even to open-source
solutions like Zope and the Disney Internet Group's recently-released
Tea. 

Vignette's ambition seems to extend as far as becoming the underlying
platform for Web sites.  It's a not completely implausible ambition.  But
it will require Vignette to do more, probably for less.  V/5 makes a
start on that task, allowing Vignette functions to be coded in ASP, and
the company promises Java support by mid-2001.  Whether all that will
justify a $200,000-plus price tag remains unclear. 

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