It is a good idea to write a press release with the key points laid out in the
form of an article. Quote yourself in your press release - "Go Researcher
Sylvain Gelly said yadda yadda." Many published articles are almost direct
copies of press releases. This way, you can encourage more accurate quotes of
your views.
I have had quite good experiences with the press so far, with only one
exception. I once violated Mark Twain's suggestion to "never pick a fight with
people who buy ink by the barrel." I also learned a long time ago to put the
most important material at the top of a press release, since the tail may be
snipped.
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