This thread, to me, reflects the continuing evolution of the coworking ecosystem. Coworking has been expanding, evolving and hybridizing since its beginnings. This has led to a growing variety in space types and services offered. In most cases, this is driven by customers who are looking for different types of spaces and space experiences, including different types of community.
It seems clear at this point there are multiple coworking market segments. These different segments attract different types of customers. Some customers are very focused on community, others less so. For example, our research shows independent workers, on average, are more involved with and assign a greater value to a coworking space's community than corporate and startup employees who work in coworking spaces. Organizations also have different interests in adopting coworking. Some see the "space as a service" benefits as described in the article as the important pieces and care little about community or see it as a bonus. For others, community is the key. Most larger organizations (at least today) fall into the category of caring more about the "space as a service" features than community. Given that more large organizations (and traditional small and mid-size firms) are starting to move to coworking, it makes sense that spaces that focus on the "space as service" attributes will be able to find customers. At the same time, independent workers and others looking for community first spaces will continue to drive the growth of community focused spaces. In other words, there’s room for both. -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
