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From: "Anca Mosoiu"
To:
Subject: [Coworking] Free Monthly Memberships - Concerns?
Date: Wed, Dec 21, 2011 1:31 pm
Alex, this is really timely! I'm working on restructuring the memberships at
Tech Liminal, and was thinking abo
Alex, this is really timely! I'm working on restructuring the memberships
at Tech Liminal, and was thinking about introductory free offers - but,
after looking at your article and seeing in writing some of the same things
my free trial customers have been saying, I'm going to look at other
alterna
Andrea,
As usual, everything Alex says. Plus...
Whatever your marketing efforts, it's important to frame the relationship
in a way that helps people understand that what you offer is an opportunity
to be a part of a community.
Incorporate active participation into whatever you do. If you do end
There's a few opinions out there.
Mine is: if you plan to charge, *charge day one*. Converting free
memberships to paying memberships is a bigger hurdle than you think. How
would someone value something that is free one day, but costs money the
next?
Alternatively, offer something OTHER than your
There was a hackerspace that offered free memberships to people. Some
people took them as intended, as introductions, and as a hook. (The first
taste is always free!!!) ;)
Some people, who with no money involved, were not invested, took it the
wrong way, and did physical damage to the space. I
We are planning on offering a free month membership for January in hopes to
spur on community interest in our cowork space.
Anyone have any suggestions or words of warning for us before we spread the
news???
Pls share!
- Andrea Cook
www.facebook.com/CoworkSpace
The Midas Center Cowork Space
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