Been thinking more about this and realized that, by definition, "churn" only
applies to subscription memberships and not one-off purchases (drop ins and
other supporting revenue) because those charges don't carry a specific
expectation of return purchasing.
Can you create a more complex formu
>
> I’m curious what you mean by “cancelled customers.” What else would you be
> looking at? I don’t think drop-in / non-members at all in churn rate, but
> ONLY members who are paying monthly.
Correct - we don't count drop-in & non-member revenue in our membership
churn because...it doesn't make
See, I told you guys churn is tricky. ;)
(1) The formula you provided is for calculating monthly churn.
>
Yep, though it could be adjusted for any recurring period.
> (2) If I wanted to calculate annual churn, I'd use the same formula, but
> count cancelled customers for the entire year and div
I’m not sure what the best way to calculate churn on a scale longer than a
month would be, especially when you consider members who have on boarded during
that timeframe. Do you count them in the final “total members” number? What do
you do with members who joined AND quit within the range you’r
Hi Alex,
So, just to be sure I have it right:
(1) The formula you provided is for calculating monthly churn.
(2) If I wanted to calculate annual churn, I'd use the same formula, but
count cancelled customers for the entire year and divide it by active
customers at the end of the previous year
Since we're sharing & comparing, let's make sure that we're all using the same
formula! :)
I've seen tons of ways to count churn, some way more complex (and arguably more
accurate) but very difficult to keep up to date.
Here's the one we use.
(Cancelled Customers ÷ Previous Month's Act
We're right around 6% as well, though the number varies wildly from month to
month. It seems to fluctuate between 11% and 0%.
--
Visit this forum on the web at http://discuss.coworking.com
---
You received this message because you are subscribed to the Google Groups
"Coworking" group.
To unsu
Since we're the industry, I guess it's up to us to determine "average" by
some means. At Cowork Frederick we're 7%.
On Fri, May 16, 2014 at 9:53 AM, Alex Hillman
wrote:
> I haven't been able to get any quality industry statistics, mostly because
> people aren't tracking figures or aren't willing
I haven't been able to get any quality industry statistics, mostly because
people aren't tracking figures or aren't willing to share them.
We fell into the former category until recently, but I can happily report that
ours is between 2% and 5% :)
-Alex
--
/ah
indyhall.org
betterwork.co
Hi All,
Any ideas of industry average on churn rates? I've researched that for
gyms its ~25%. Curious about what people are experiencing at coworking
spaces.
--
Visit this forum on the web at http://discuss.coworking.com
---
You received this message because you are subscribed to the Google
10 matches
Mail list logo
