-Caveat Lector-

(Maybe it will contain powered calcium fluoride. Chew responsibly. :)

Companies to develop new gum that cleans teeth

The Associated Press

CINCINNATI (August 7, 2001 12:22 p.m. EDT) - Procter & Gamble Co. and
William W. Wrigley Jr. Co. will develop a line of chewing gum that they claim
will do more than just freshen breath: It will clean teeth, too.

The gum will carry P&G's Crest toothpaste label.

Under the agreement, Chicago-based Wrigley will manufacture the gum
using oral health care technology developed by researchers at Cincinnati-
based P&G.

Terms of the agreement were not released. The New York Times, quoting
two sources it did not identify, reported Tuesday that the deal could be worth
more than $100 million annually for the two companies.

P&G officials said the chewing gum line could be introduced within a year.

"This combination will benefit both consumers and retail customers," said
Gary McCullough, a senior vice president with Wrigley.

Wrigley's ability to develop great tasting products combined with P&G's
expertise in oral-care science will allow the companies to serve consumers
whose needs are not being met by the oral-care gum already on the market,
he said.

Several brands of gum also claim dental benefits, but none has received the
seal of approval from the American Dental Association.

Gum must show clinical and laboratory benefits to fighting or preventing
cavities or gum disease to receive the association's seal.

Wrigley is the world's leading manufacturer of chewing gum. P&G is best
known for Tide detergent, Crest toothpaste and Pampers diapers.


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