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<A HREF="http://www.zolatimes.com/V3.4/pageone.html">Laissez Faire City Times
- Volume 3 Issue 4</A>
The Laissez Faire City Times
January 25, 1999 - Volume 3, Issue 4
Editor & Chief: Emile Zola
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FDA Loses Landmark First Amendment Case

by Durk Pearson & Sandy Shaw


FDA regulations of truthful speech have been ruled unconstitutional.

On Jan. 15, 1999, in a landmark decision (Pearson and Shaw, American
Preventative Medical Association—and, joined with us by the Court from a
separate suit, Citizens for Health—vs. Donna E. Shalala, Secretary,
United States Department of Health and Human Services et al), the U.S.
Court of Appeals for the District of Columbia Circuit ruled 3-0 in favor
of plaintiffs and against the FDA on all issues before the Court,
including the question of whether requirements of the FDA’s health claim
approval process were unconstitutional.

Also losing the case were amici curiae who supposed the FDA information
restrictions on appeal: American Cancer Society, American Heart
Association, Center for Science in the Public Interest, Public Citizen,
and Consumer Federation of America.

Additional winners (who filed amicus briefs in support of our First
Amendment position) are Direct AIDS Alternative Information Resources,
People Against Cancer, and the Foundation for Advancement of Innovative
Medicine.

It all started for us in 1992, when we began filing Public Comments in
response to the FDA’s proposed rules regulating what health claims they
will permit for dietary supplements. As far as we were (and are)
concerned, the Constitution’s First Amendment makes it clear that the
federal government has no authority to regulate truthful speech at all.
It seemed to us that the idea that "commercial speech" (what you say
when it accompanies a commercial transaction) is somehow less deserving
of constitutional protection than other kinds of speech (though the
First Amendment says nothing of the kind) makes those of us involved in
commercial transactions—either as buyers or sellers—into second class
citizens.

Earlier, in 1986, we had become aware of this "commercial speech"
doctrine and we realized that it was allowing government agencies, such
as the FDA, unprecedented control over the communication of truthful
scientific information when it accompanied a product.

In 1993 we published a book on this subject: Freedom of Informed Choice:
FDA vs. Nutritional Supplements (Common Sense Press), in which we
discussed the constitutional and scientific issues of FDA’s regulation
of the dissemination of scientific information. We also explained what a
disastrous effect upon the public health the FDA was having in
drastically slowing the flow of truthful health information concerning
dietary supplements, such as antioxidant vitamins. One of our examples
was low-dose aspirin; in the "Physician’s Health Study" published in
1989 [1], it was reported that in previously healthy men over 50, an
aspirin every other day reduced the risk of a first heart attack by
about 44 percent. Ten years later, the FDA still unconstitutionally
prohibits aspirin companies from communicating this information to the
general public. During this period, hundreds of thousands of people have
died of heart attacks unnecessarily because they did not know about and
were not taking low-dose aspirin (the latest evidence places the most
protective dose for most people over 50 in the range of 1/4 to 1/2
aspirin a day).

As a result of publishing our 1993 FDA book, we met Jonathan Emord (
http://www.emord.com/), the attorney who has skillfully guided our case
from its initial filing in 1994 through the legal mazes to this
long-awaited victory. (The FDA may appeal, but we do not expect they
will be able to reverse this decision.) We spent a lot of our own money
in this case, but also got major help along the way in paying the legal
bills from Julian Whitaker, M.D., and the American Preventive Medical
Association. Some additional financial help came from the National
Health Federation, Life Enhancement Products, Life Extension Foundation,
and Greg and Michelle Pryor of Life Priority, Inc. The new decision may
be downloaded from
http://www.ll.georgetown.edu/Fed-Ct/Circuit/dc/opinions/98-5043a.html .

We began reading U.S. Supreme Court decisions in "commercial speech"
cases in 1993 to learn how the Court and how individual justices viewed
the constitutional limits on government regulation of advertisements and
of product labels. We found a well developed jurisprudence that provided
for an awkward "balancing test" (of free speech vs. government interests
in regulating speech) that attempted to allow--yet provide limits
to--government regulations of truthful speech accompanying the sale of a
product. We considered FDA’s regulations on truthful health claims to
have gone beyond the bounds set by the Court and by Congressional
statutes and far beyond the bounds set by the First Amendment ("Congress
shall make no law . . . abridging the freedom of speech or of the
press") and filed suit against the FDA in 1994. We thought, in doing so,
we might push the envelop to freedom of speech to help restore
constitutional restraints in the area of what is called "commercial
speech."

The D.C. Appeals Court in our case logically developed the consequences
of prior U.S. Supreme Court decisions concerning First Amendment
limitations on government censorship, with particular focus on the
communication of scientific information as part of "commercial speech."
In so doing, this decision has enlarged the boundaries of freedom of
speech recognized by the Courts as being beyond constitutional federal
government regulatory power.

In fact, the Court did something very unusual. Courts generally examine
constitutional challenges to laws after they have considered procedural
challenges. If a law can be thrown out on a procedural basis, a Court
will do that in preference to taking on a constitutional challenge.
Rarely do the constitutional questions get a review. In our case,
however, the Court stated, "Normally we would discuss the
non-constitutional argument first, particularly because we believe it
[that an undefined standard is no standard] has merit. We invert the
normal order here to discuss first appellants’ most powerful
constitutional claim, that the government has violated the First
Amendment by declining to employ a less draconian method—the use of
disclaimers—to serve the government’s interests [of protecting the
public from misleading information]." Thus, the Court said, "even if
‘significant scientific agreement’ were given a more concrete meaning,
appellants might be entitled to make health claims that do not meet that
standard—with proper disclaimers."

The court decided this [that health claims may not have to meet
"significant scientific agreement"], even though it was not one of the
issues we raised in this case because we didn’t think the courts were
ready for it! It looks to us as if they are pointing the way for the
FDA—how, if the FDA takes the decision seriously, they can thereby avoid
both violating the First Amendment’s constitutional prohibitions and the
otherwise inevitable next FDA First Amendment suit!

The Court’s discussion of the First Amendment implications of the FDA’s
not permitting disclaimers was a response to our complaint that the FDA
refused to permit four claims that we wished to make. They prohibited
all four proposed claims (such as "antioxidant vitamins may reduce the
risk of certain cancers") by claiming that there was not "significant
scientific agreement" (which they would not define) and would not permit
us to qualify the claim by including, for example, information about the
limits of the current evidence of cancer risk reduction by antioxidant
vitamins and what types of evidence exist (cell cultures, animal,
clinical studies, epidemiological studies, etc.).

One specific rule the new decision throws out is the FDA’s purported
"significant scientific agreement" standard for health claims. The Court
agreed with our argument that the FDA has established no standard since
the FDA has refused to define what "significant scientific agreement"
means. This is a statutory violation because Congress required in the
DSHEA that the FDA establish a procedure and standard for accepting
health claims [2].

The FDA will now have to proceed with rulemakings in which it attempts
to decide what "significant scientific agreement" might mean when they
cannot define it simply as whatever the FDA says it is on a case by case
basis. We think it likely that the FDA will first attempt to propose the
same old constitutional rules dressed up in new verbiage. You can be
sure we will be filing Public Comments!

The Court seems to have found some of the government’s arguments a bit
ridiculous. For example, on page 10, the Court notes, "As best we
understand the government, its first argument runs along the following
lines: that health claims lacking ‘significant scientific agreement’ are
inherently misleading because they have such an awesome impact on
consumers as to make it virtually impossible for them to exercise any
judgment at the point of sale [emphasis in original]. It would be as if
the consumers were asked to buy something while hypnotized, and
therefore they are bound to be misled. We think this contention is
almost frivolous." Both of us got a good laugh out of that.

The Court also said, "The government’s general concern that, given the
extensiveness of government regulation of the sale of drugs, consumers
might assume that a claim or a supplement’s label is approved by the
government, suggests an obvious answer. The agency could require the
label to state that ‘The FDA does not approve this claim.’" We had
suggested such an approach, which we called a "split label," in our
early Public Comments to the FDA, but the FDA rejected it. Perhaps they
were concerned that people might see "The FDA does not approve this
claim" everywhere and wonder why they needed the FDA in the first place.
In fact, the FDA has approved only two health claims for dietary
supplements during the entire eight-year period since the Nutrition
Labeling and Education Act required the FDA to review and approve health
claims for dietary supplements and foods.

The Court’s decision has made us feel great (as a friend of ours put it,
we feel "like the ‘minutemen’ did!"). It is possible, with enough
conviction, careful choice of case, court and attorney, plus time and
money, to put teeth into the Constitution’s limits on federal actions.

Notes

[1] "Final Report on the Aspirin Component of the Ongoing Physicians’
Health Study," New England Journal of Medicine 321(3):131-135 (July 20,
1989)

[2] It is also unconstitutional because the Constitution authorizes only
one federal institution to make laws, the Congress. See U.S.
Constitution, Article I, Section 1. The federal agencies can carry out
the will of Congress pursuant to Congressionally created law, but cannot
make rules in the absence of statutory authorization. This is a
constitutional principle that is widely flouted by federal agencies.
(For one thing, why limit your rulemaking to that authorized by
Congressional statute when nobody in a regulatory agency has ever been
thrown in jail or lost their job or even been disciplined by the
Congress for making law that went beyond or even defied the explicit
will of Congress as expressed in statute?) A time is coming when a
properly chosen regulatory agency rule or rules should be challenged on
the basis of Article I, Section 1 of the constitution; however, we
didn’t judge that this case was the right one for such a challenge or
that the courts were ready for it.



------------------------------------------------------------------------

Medical researchers Durk Pearson & Sandy Shaw are the authors of Life
Extension: A Practical Scientific Approach, as well as other books on
health and freedom. They may be reached at People for the Constitution,
P.O. Box 3666, Tonopah, NV 89049.

-30-

from The Laissez Faire City Times, Vol 3, No 4, Jan. 25, 1999

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