-Caveat Lector-

Three articles below............


Former Greenpeace chief joins Monsanto's PR firm

The Independent
January 08, 2002
By Marie Woolf, Chief Political Correspondent

LORD MELCHETT, the former head of Greenpeace, who led
its campaign against genetically modified crops, has
accepted a salaried job with a public relations firm
whose clients include Monsanto, the GM giant.

The leading environmentalist, who stood down as
executive director of the campaigning charity last
year, starts work next week as a consultant with
Burson-Marsteller, which has represented some of the
world's most notorious polluters, including the Exxon
Corporation, Union Carbide, and the US company Babcock
and Wilcox.

Lord Melchett will head a committee advising companies
on how to deal with controversial issues such as GM
food, toxic waste and child labour in the developing
world. The company said he may also give them advice
on how to cope with environmental protests. His
acceptance of the contract has caused unease among his
former colleagues at Greenpeace, even though the
Eton-educated peer, who was once arrested for
destroying a field of GM crops, asked the permission
of the organisation's new head before accepting the
job. Stephen Tindale, who took over from Lord Melchett
as Greenpeace's executive director, said he was
certain that Lord Melchett would not compromise his
ideals.

The American-owned PR firm represented Union Carbide,
the US company which in 1984 leaked more than 40
tonnes of toxic gas in Bhopal, India, killing 2,000
people and injuring hundreds of thousands.

It also advised Babcock and Wilcox after the company's
nuclear reactor failed at Three Mile Island in 1979,
the United States' worst nuclear accident.

Lord Melchett said he would be prepared to engage with
his old adversary Monsanto, but he insisted: I am not
going to change my stance. GM food is a technology
that has no future. The environmental villains are the
people we want to change or stop.

Burson-Marsteller's is one of the world's leading PR
companies. Its website boasts of its unrivalled track
record of helping corporate management handle major
crises, including protests from campaigning groups
such as Greenpeace.
++++++++++++++++++++++++++++++++++++++++++++++++

Ex-Greenpeace chief `joins Monsanto firm'

The Daily Telegraph
January 08, 2002
By Andrew Hibberd

LORD MELCHETT, the former head of Greenpeace UK who
led its campaign against genetically modified crops,
has joined the payroll of a public relations company
that worked for Monsanto, the firm behind the trials,
it was reported last night.

The former Labour minister, who is still a member of
Greenpeace International, is said to have become a
consultant to Burson-Marsteller, one of the world's
biggest communications companies.

His appointment, for an undisclosed annual retainer,
has provoked scorn among Greenpeace campaigners, who
regard him as a turncoat. Burson-Marsteller was
employed to shed a favourable light on the Argentine
junta despite the disappearance of 35,000 civilians.

Another job was to work on the image of the Indonesian
government after the East Timor massacres. The late
Romanian dictator, Nicolae Ceausescu, was another
client.

Lord Melchett was said to have denied that he had
changed sides or that his environmental values would
suffer. He said he would continue to speak out against
companies with unsound environmental records.

Burson-Marsteller could not confirm the appointment.
+++++++++++++++++++++++++++++++++++++

Anti-GM warrior Melchett joins PR firm that advised
Monsanto

The Guardian (London)
By  John Vidal
January 8, 2002

Lord Melchett, the former head of Greenpeace UK who
was arrested two years ago after leading an attack on
a genetically modified crop, startled former
colleagues yesterday by announcing he had taken a job
at a PR company which has represented Monsanto and the
European biotech industry.

In a move that has provoked scorn from anti-GM
activists, the former Labour minister and farmer, who
is on the board of Greenpeace International, is to
become a consultant for Burson-Marsteller, the world's
largest corporate communications company. He will be
paid an undisclosed annual retainer and has a brief to
talk to whoever he likes.

Burson-Marsteller is the company that governments with
poor human rights records and corporations in trouble
with environmentalists have turned to when in crisis.
The world's biggest PR company was employed by the
Nigerian government to discredit reports of genocide
during the Biafran war, the Argentinian junta after
the disappearance of 35,000 civilians, and the
Indonesian government after the massacres in East
Timor. It also worked to improve the image of the late
Romanian president Nicolae Ceausescu and the Saudi
royal family.

Its corporate clients have included the Three Mile
Island nuclear plant, which suffered a partial
meltdown in 1979, Union Carbide after the Bhopal gas
leak killed up to 15,000 people in India, BP after the
sinking of the Torrey Canyon oil tanker in 1967 and
the British government after BSE emerged.

In the past few years it has acted for big tobacco
companies and the European biotechnology industry to
challenge the green lobby and counter Greenpeace
arguments on GM food.

Yesterday Lord Melchett said he would be an adviser in
Burson-Marsteller's corporate social responsibility
unit, and would work only with the companies he chose
to.

“I will be more selective than when I worked at
Greenpeace,” he said.

“My values have not changed at all and if I think a
company should close down I shall tell them. I shall
tell them the truth.”

Stephen Tisdale, the director of Greenpeace UK, said
he did not foresee any conflict of interest. “Anyone
who knows Peter will know that he hasn't changed his
agenda at all,” he said. “He sees Burson-Marsteller as
a conduit to some very influential companies who would
not normally talk to environmentalists. In some ways
Greenpeace held him back, and he has become more
radical after leaving last year.”

An internal document from Greenpeace to its staff
suggested that Lord Melchett would not have to
compromise his beliefs: “Peters advice to companies
will be 'go organic, do the right thing, rather than
help bad companies avoid the likes of Greenpeace and
Friends of the Earth.

“Peter will only take on the briefs that he chooses,
there is no question of him working for BAT (British
American Tobacco) or the Burmese junta.”

But others said he was effectively now on Monsanto's
and other corporations' payrolls. “How can you have a
man who is on the board of Greenpeace International
and a policy adviser to the Soil Association taking
money from the GM industry and companies with some of
the worst records imaginable?” said Kate Jones, a
former anti-GM campaigner.

Other well known environmentalists who have left
high-profile campaigning to work for people who might
be considered their opponents include Tom Burke, a
former Friends of the Earth director now with the
mining company Rio Tinto, and Jonathon Porritt,
another former head of Friends of the Earth who now
works for the government. They say they can effect
change better from within the corporate fold, but have
been widely criticised and accused of selling out.

Lord Melchett, whose grandfather helped to found ICI,
joins at Burson-Marsteller Richard Aylard, a former
head of the Soil Association, and Gavin Grant, a
former head of communications for the Body Shop.


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