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http://www.antiwar.com/lind/?articleid=2662
May 26, 2004
Psyops In Fourth Generation War
by William S. Lind

http://www.antiwar.com/lind/lind.jpg
William Lind is Director of the Center for Cultural Conservatism at the Free
Congress Foundation. He is a former Congressional Aide and the author
of many books and articles on military strategy and war.

I recently received an invitation to speak at a conference at Ft. Bragg on
psychological operations, or psyops. Regrettably, a schedule conflict
prevented me from accepting, but the invitation got me thinking: what are
psyops in Fourth Generation war (4GW)?

It is clear what they are not: leaflets saying, "No on can hope to fight the
American military, surrender now," or "We are here to liberate you." After
the Iraq debacle, those messages will be met with open derision. The only
way such leaflets are likely to be useful is if they are printed on very
soft paper.

Colonel John Boyd said that the greatest weakness a person or a nation can
have at the highest level of war, the moral level, is a contradiction
between what they say and what they do. From that I think follows the basic
definition of psyops in Fourth Generation war: psyops are not what you say,
but what you do.

If we look at the war in Iraq through that lens, we quickly see a number of
psyops we could have undertaken, but did not. For example, what if instead
locating the CPA in Saddam's old palace in Baghdad and putting Iraqi
prisoners in his notorious Abu Ghraib prison, we had located the CPA in Abu
Ghraib and put the prisoners in Saddam's palace? That would have sent a
powerful message.

What if, when we get in a firefight and Iraqis are killed, General Kimmitt
the Frog, our military spokesman in Baghdad, announced that with regret
instead of in triumph? We could use every engagement as a chance to
reiterate the message, "We did not come here to fight." That message would
be all the more powerful if we treated Iraqi wounded the same way as
American wounded, offered American military honors to their dead and sent
any prisoners home, quickly, with a wad of cash in their pockets.

Years ago, my father, David Lind, whose career was in advertising, said, "If
the day World War II ended, Stalin had sent all his German prisoners home,
giving them a big box of food for their families and a wallet full of
Reichsmarks, the Communists would have taken all of Western Europe." He may
have been right.

In Fallujah, the Marines just showed a brilliant appreciation of psyops in
4GW. How? They let the Iraqis win. At the tactical level, the Marines
probably could have taken Fallujah, although the result would have been a
strategic disaster. Instead, by pulling back and letting the Iraqis claim
victory, they gave Iraqi forces of order inside the city the self-respect
they needed to work with us. Washington and the CPA seem to define
"liberation" as beating the Iraqis to a pulp, then handing them their
"freedom" like a gift from a master to a slave. In societies where honor,
dignity and manliness are still important virtues, that can never work. But
"losing to win" sometimes can.

The CPA's complete inability to appreciate psyops in 4GW was revealed in a
recent episode that suggested Laurel and Hardy are in command. It seems our
Boys in Baghdad decided the "new Iraq" needed a new flag. Never mind that
the new flag suggested Iraq is still a province of the Ottoman Empire and
also conveniently included the same shade of blue found on the Israeli flag.
What giving any new flag to Iraq's Quisling government in Baghdad really did
was give the Iraqi resistance something it badly needed - its own flag, in
the form of the old Iraqi flag. Couldn't anybody over there see that coming?
Hello?

Perhaps our most disastrous failure (beyond Abu Ghraib) to realize that
psyops are what we do, not what we say, is our ongoing fight with the Mahdi
Army of Muqtada al-Sadr. At the beginning of April, Sadr had almost no
support in the Shi'ite community outside Baghdad's Sadr City, while
Ayatollah Sistani, who has passively cooperated with the occupation, had
overwhelming support. Now, thanks to our attacks on Sadr and his militia,
polls taken in Iraq show Sadr with more than 30% support among Shi'ites
while Sistani has slipped to just over 50%. The U.S. Army has been Sadr's
best publicity agent. Maybe it should send him a bill.

Some of our psyops people probably understand all of this. Unfortunately,
the people above them, in Iraq and in Washington, appear to grasp none of
it. The end result is that, regardless of who wins the firefights, our
enemies win one psychological victory after another. In a type of war where
the moral and mental levels far outweigh the physical level, it is not hard
to see where that road ends.






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DECLARATION & DISCLAIMER
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CTRL is a discussion & informational exchange list. Proselytizing propagandic
screeds are unwelcomed. Substanceâ??not soap-boxingâ??please!   These are
sordid matters and 'conspiracy theory'â??with its many half-truths, mis-
directions and outright fraudsâ??is used politically by different groups with
major and minor effects spread throughout the spectrum of time and thought.
That being said, CTRLgives no endorsement to the validity of posts, and
always suggests to readers; be wary of what you read. CTRL gives no
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Let us please be civil and as always, Caveat Lector.
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