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http://www.latimes.com/news/nationworld/nation/la-000074114sep14.story

LA Times
September 14, 2001
Howard Rosenberg:
Bush's Image Fails to Fill the Screen

Television was their milieu, one of them putting you away with a sheepish
grin and cock of the head, the other a seamless communicator fluent in the
language of the bitten lower lip.
Titans of the airwaves, they used the lens, also, to deliver strength
through sheer force of personality.
Whether you liked either or not, or cared for their very different politics,
Ronald Reagan and Bill Clinton had in common style, stagecraft and video
qualities perfectly tailored to the age in which they rose to national
power, coinciding with TV's own celebration of form and process over
content. Reagan and Clinton had what it takes to communicate to the country
effectively through a medium that inevitably favors performers over
informers.
The nation's 43rd president does not. Three days of George W. Bush on
television this week affirm that.
None of us can know what Bush is like behind closed doors. He may be an
incisive, take-charge tiger out of the public eye. Better a TV nerd who has
other critical presidential skills, after all, than a glib, facile, alluring
leader who has the magic but falls apart off camera and is no deeper than
his pancake makeup.
Image is important in this arena, however, especially when a nation shaken
by tragedy traditionally takes it cues from its highest elected leaders and
how they present themselves publicly, and when so many rhetorical demands
are placed on modern presidents.
None greater than those facing Bush today, when so many Americans are
looking to their president for strength at this time of crisis.
The man does have heart. The pain on his face expresses eloquently his
compassion and depth of feeling for the thousands of Americans who died in
New York, Pennsylvania and Washington, D.C., when those four hijacked
airliners were crashed. He is aching, too, quite obviously for the anguished
loved ones the dead left behind.
Yet throughout this terrible week in U.S. history, Bush has lacked size in
front of the camera when he should have been commanding and filling the
screen with a formidable presence as the leader of a nation standing tall
under extreme duress.
Even his body language is troubling, as when TV cameras captured him
returning to the White House late Tuesday after being shuttled about on Air
Force One after an alert that the presidential residence and plane also had
been possible targets of that day's terrorism. The Bush we saw, walking
alone, appeared almost to be slinking guiltily across the lawn.
Bush has seemed almost like a little boy at times--a kid with freckles
wishing he were somewhere else--when instead a national anchorman was needed
to speak believably with confidence about the state of the union during one
of its darkest hours.
He was at his stiffest Thursday while stumbling through a painfully long
staged-for-TV conference call in the Oval Office to New York Gov. George
Pataki and New York Mayor Rudolph W. Giuliani, telling them he'd be flying
to Manhattan today to speak with rescue workers and others. Loved the
sentiment, but who's bright idea was the media stunt that made Bush look so
bad?
Something seemed not quite right, either, when Bush was addressing the
country with heartfelt words and tearing up with genuine emotion during the
brief televised news conference that followed. Again, right sentiment, wrong
timing.
When speaking of "hunting . . . down" the remaining terrorists and "holding
them all accountable," for example, the president was clearly crying, a
display of humanity that would have been admirable at other times. But in
this context his tears softened his own resoluteness and the toughness of
his words directed at those behind the Tuesday attacks that killed
thousands.
This is not definitive, of course. Surely no chief executive has been less
magnetic than Harry S. Truman, whose own presidency was born almost together
with television, a medium he surely would not have mastered had he run for a
second full term. Yet his backbone turned out to be a steel girder, and
historians generally adore him.
The camera was not especially friendly, either, to Presidents Johnson,
Nixon, Ford, Carter and George Bush the elder. History will judge Bush the
younger, too, on far more than his TV performances, actions speaking louder
than sound bites.
Yet, even though the White House charismata of Reagan and Clinton can't be
taught, Bush should somehow find a way to rise to the occasion. These are
times when America needs a president they can look up to, not just one who
will share in their mourning.





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