-Caveat Lector-

http://www.nydailynews.com/business/story/31470p-29837c.html

New York Daily News - http://www.nydailynews.com

WSJ slump lowers
Dow Jones credit
By PAUL D. COLFORD
DAILY NEWS BUSINESS WRITER
Thursday, October 31st, 2002

Media company Dow Jones, already stung by sharp drops in advertising at The Wall Street
Journal and looming job cuts, was further humbled yesterday when Standard & Poor's
lowered its credit rating.

S&P cut its long-term rating from AA- to A+, its fifth-highest and still investment 
grade.

S&P analyst Donald Wong said The Journal has suffered worse deterioration in ad revenue
and cash flow than other newspaper publishers in the past two years "due to the
challenging economic conditions and the dependence on financial and technology
advertising."

S&P "expects that the weak operating climate will continue for The Journal, at least 
in the
near term," Wong added.

Dow Jones reported quarterly profits of $2.4 million, down from $16.7 million a year 
ago.

Meanwhile, as staffers waited to learn the extent of layoffs predicted by CEO Peter 
Kann,
around 60 represented by the Independent Association of Publishers' Employees have told
the union they would consider accepting a buyout.

Dow Jones has cut more than 1,000 jobs the past two years while adding 
consumer-friendly
content to The Journal, such as the Personal Journal section, partly to broaden the ad 
base
of the 1.8 million-circulation paper.

The company said S&P's downgrade was "not a surprising outcome considering the current
business environment. This reduction places Dow Jones' credit rating at the same level 
as
those of The Washington Post and The New York Times."

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