-Caveat Lector-

http://www.techreview.com/articles/oct99/dertouzos.htm
Michael Dertouzos * The People's Computer
Privacy is Not Doomed
I almost fell out of my chair when the politicians asked the technologists
to solve the privacy issue!
The china at the electronic-spy agency's dining room was exquisite, as was
the meal. Ron Rivest, inventor of the RSA approach to public cryptography,
and I were having lunch with the National Security Agency's director, Bobby
Inman. We were trying to impress on him that the forthcoming growth of the
Information Marketplace would create severe privacy problems and the agency
should extend the role of cryptography from ensuring secure communications
within the U.S. government (and breakable ones outside it) to protecting the
privacy of U.S. citizens and organizations, with approaches like RSA. The
admiral didn't believe us-our claims of a widely interconnected civilian
world in the '90s sounded like pie in the sky. Twenty-five years later, in
April 1999, at the other extreme, The Economist proclaimed on its cover "The
End of Privacy."
Under-reaction then! Over-reaction now!
No doubt, the technologies of information can be used to attack our privacy.
But they can also be used to protect it. For example, if we agreed that
everyone using the Internet did so under the RSA regime of creating and
using their own public and private keys, we would end up with secure
communications and files and the ability to digitally sign contracts and
checks as effectively as we do now by hand. This high level of personal
privacy would, however, preclude governments from legally tapping a
suspect's private data and would also prevent anonymity-thereby angering
Right and Left simultaneously. If we don't like this outcome, we have
technologies on hand to establish nearly any desired blend of personal
privacy, anonymity and governmental intervention.
Such cryptographic approaches would not stop companies with which you do
business from selling personal data you give them, corrupting it, or
tracking Web sites you frequent. Not to worry. There is technology around to
handle these problems, as well: A scheme called P3P, developed by the World
Wide Web Consortium, places software within your browser and in the Web
sites of vendors. In a P3P personal profile, which you write once, you
specify the personal information you are willing to give away along with
what others are allowed to do with it. A similar script in the vendor's
software identifies the personal information the vendor requires and its
planned disposition. These two pieces of software "shake hands" prior to
every business transaction and allow it to proceed only if both privacy
declarations are satisfied. In a variation of this scheme, governments can
introduce absolute privacy policies, by requiring, for example, a minimal
level of privacy in the P3P profile of every citizen.
These examples accurately suggest that we have enough technology around to
provide nearly any level of privacy we want. But what do we want? In the
United States, consumers have become accustomed to treating privacy as a
tradable commodity-we don't mind giving some of it away to get the goods and
services we desire. Vendors are pushing for this approach because they are
moving away from mass marketing to one-on-one selling, and are therefore
anxious to build intimate knowledge of individual interests and habits.
To most non-Americans, however, privacy is not a tradable commodity but an
inalienable right that must be guaranteed and protected, especially in the
case of minors. The European Union, flexing its muscle, recently threatened
to forbid its citizenry from doing electronic commerce with organizations
(read U.S.) that do not meet a minimal threshold of absolute privacy
guarantees. They have since backed down and gone to committee, as they and
their American partners search for common ground. Last February at the World
Economic Forum in Davos, Switzerland, a few industrialists tried to
establish a voluntary code under which vendors would give you, upon request,
all personal information they have on you, explain what they plan to do with
it, and correct it if asked. Adoption of this code seemed a small and
achievable step, but it failed to pass. The American vendors saw it as an
expensive and difficult proposition to implement, and a potential leak of
their marketing approaches to adversaries.
Clearly, we disagree about the kind of privacy we want. And we don't seem
serious enough about reaching agreement-at that same meeting in Davos, I
almost fell out of my chair when several world leaders asked the
technologists present to "go figure out a solution to the privacy problems
you brought upon us!" This abrogation of what should be a central
responsibility of politicians and legislators must stop.
Let's not surrender our privacy to the big lie of technological
inevitability. Let us, instead, augment the debates of privacy specialists,
with a far broader discussion in the national legislatures of the industrial
world and within international organizations, focusing on one issue-the kind
of privacy people want. And let's be flexible-even though the United States
sports most of the world's Web sites, we cannot expect six billion people to
automatically adopt American constitutional amendments and habits. Reaching
agreement on the kind of privacy people want nationally and internationally
is an important and achievable goal at this stage of our history: We should
be able to do it, as we have already done with passports, trade, airlines
and cross-border justice.
Michael Dertouzos <http://www.lcs.mit.edu/mld.html> is director of MITs
Laboratory for Computer Science <http://www.lcs.mit.edu/> and a columnist
for Technology Review.


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