RE: [marketing] What do we want to do - (was: American Library Association 2010 Annual Conference )

2010-01-27 Thread Heavlin, Lee
A suggestion on how to market to this audience (libraries): For this group, you have a lot of people who are comfortable with what they have. Change is difficult. However, most understand loss of important documents, manuscripts, etc. They have all been there and have seen it first hand or have

RE: [marketing] American Library Association 2010 Annual Conference

2010-01-22 Thread Heavlin, Lee
Andy: If you are going to be using these brochures for multiple conferences and will have a steady stream of orders coming from OpenOffice.org as a corporate identity, we offer just in time print on demand for a series of products. We support some very large Fortune 500 companies that use our

RE: [marketing] The name OpenOffice.org

2010-01-19 Thread Heavlin, Lee
It is a trademark issue. Someone else has OpenOffice trademarked. See TechRepublic at: http://articles.techrepublic.com.com/5100-10878_11-6055020.html Here is an excerpt: Where did OpenOffice.org 2.0 come from? Let's start with a history lesson. Even though you've been a Microsoft Office user,

[marketing] use OO through the net

2010-01-15 Thread Heavlin, Lee
I like it. I do not see it as a replacement for a full install of OpenOffice.org on a personal computer. Many will want that option to work offline. Google Chrome, PrestoMyPC (XANDROS), and ASUS instant on motherboards (access to the web on bootup), are all driving cloud computing. I use