Re: [Marketing] Brilliant marketing campaign

2006-06-27 Thread Jacqueline McNally
John McCreesh wrote: On Tue, June 27, 2006 10:52, Jean Hollis Weber wrote: I've just seen the new "Why OpenOffice.org" page, after receiving the announcement about the "Take a Test Drive - Keep the Car!" campaign. [...] Comments welcomed! Good work John. First sighting: Test Drive Chall

Re: [Marketing] Brilliant marketing campaign

2006-06-27 Thread John McCreesh
On Tue, June 27, 2006 10:52, Jean Hollis Weber wrote: > I've just seen the new "Why OpenOffice.org" page, after receiving > the announcement about the "Take a Test Drive - Keep the Car!" > campaign. I must say I think this is brilliant, and commend those > who did it. Thanks - they're all on this

Re: [Marketing] Brilliant marketing campaign

2006-06-27 Thread John McCreesh
On Tue, June 27, 2006 12:01, André Wyrwa wrote: [snip] > And in general I just wish we would rather sooner than later get over > the whole "MS does this - we do that" thing and rather get to a more > self-content way of advertising. Historically, the MP did stick carefully to the "don't knock the

Re: [Marketing] Brilliant marketing campaign

2006-06-27 Thread André Wyrwa
Jean Hollis Weber wrote: > I've just seen the new "Why OpenOffice.org" page, after receiving the > announcement about the "Take a Test Drive - Keep the Car!" campaign. I > must say I think this is brilliant, and commend those who did it. Thanks for pointing that out. While a nice idea, the campai

[Marketing] Brilliant marketing campaign

2006-06-27 Thread Jean Hollis Weber
I've just seen the new "Why OpenOffice.org" page, after receiving the announcement about the "Take a Test Drive - Keep the Car!" campaign. I must say I think this is brilliant, and commend those who did it. Cheers, Jean - To