Re: [marketing] Campaign on the Economic Scandal

2008-10-27 Thread Per Eriksson
Maybe something like: "How to afford great software for your business in difficult times." Some swedish inspiration on how to market things like this (first page): http://sv.openoffice.org/ Best regards Per Lars Noodén skrev: We'll it's more of a scandal, being articifically created and all

Re: [marketing] Campaign on the Economic Scandal

2008-10-27 Thread Lars Noodén
Alexandro Colorado wrote: > I do see the risk on associating with an 'emergency software' label. > But I dont think this should be a permanent campaign. Or rephrase it as "economic stimulus" package. The Linux Foundation recently published a report showing that just the Linux kernel by itself is

Re: [marketing] Campaign on the Economic Scandal

2008-10-27 Thread Alexandro Colorado
I would love to see, OOo saying how it power businesses in an economic sensitive economy. Right now is something in relevant minds but also a touch that we are aware on what's going on and how can we relate, which is what Marketing is all about. I do see the risk on associating with an 'emergency

Re: [marketing] Campaign on the Economic Scandal

2008-10-26 Thread Lars Noodén
We'll it's more of a scandal, being articifically created and all.. However, there are two points that help OOo. The first is that open source software does help "recession-proof" businesses and organizations through lower maintenance costs in addition to the obvious licensing.(*) The second is t