I've been in a similar situation, the danger being that using a word
that people are not accustomed to will lead to confusion of what it
is they are going to do - and may lead them not to click on it
resulting in less sales (e commerce seems to be iffy that way)...but;
a quick synonym search
Not sure if I'm following this correctly - but there's a couple of
ways you can solve this:
Have 1 icon set at the top of the table (in the title bar - right -
almost like your windows close and minimise actions) which is
relevant to the selected row you're in.
Another option would be to reduce
