You might be interested in CityID's work:
http://www.cityid.co.uk/
Particularly their Journey PDF:
http://www.cityid.co.uk/Images/City ID journey.pdf
And this follow-up post in Creative Review (Designing a Legible
City):
http://bit.ly/RcKn0
. . . . . . . . . . . . . . . . . . . . . . . . . . .
I'm sure we've all witnessed on how common it is for a user-experience
to begin at Google these days, even when the user has a known
destination/item.
I do it myself. For instance, say I want to look up 'Brighton' on
Wikipedia, I find the most efficient method of getting there to type
'wi
