Re: [IxDA Discuss] Critique: Ranker.com

2009-10-07 Thread Neha Modgil
I like the way the site interacts. Some cool interaction styles have been used. However, why should I come on this site? The Home Page lacks the pitch to the user. 'Why' is a click behind and assumes that the user will click on it and learn the benefits. This in my opinion should be upfront telli

Re: [IxDA Discuss] Need tips on how to formalize usability activities in a big Internet business organization

2009-09-20 Thread Neha
I am a consultant to a web based product company and we are trying to 'institutionalise' Usability in the organization. In my opinion, not all projects need User Testing at the concept level. There may be some projects where we develop prototypes based on our experience as experts and then take the