Join the Research without Borders team along with iXDA Shanghai and UPA China at Rethinking China! June 24-30, 2008 in Shanghai:
Today's Chinese consumers are fueled by rising affluence, product choices, brand selection and new aspirations for the future. As China dives into Capitalism, how are the everyday lives of the Chinese people changing in the world’s fastest growing economy? Global consulting firm, Moving Target Research Group and the Research without Borders team; an International team of researchers, futurists, cultural interpreters and local market experts will be leading the Rethinking China! excursion to Shanghai, June 24-30, 2008, to experience first-hand how the future is unfolding in the New China in real-time. "Rethinking China is an intensive deep-dive immersion into the evolving lifestyles, attitudes, behaviors and needs of today's Chinese consumers", explains Valerie Romley, director of the "Rethinking Today's Emerging Markets" series. Through a series of on-site, experiential and ethnographic visits, business leaders will get an intimate and in-depth look into China's emerging consumer culture. The small group format allows for unparalleled access into the lives of today's Chinese consumers via in- home visits, retail shop-alongs and man-on-the-street interviews to reveal real-time consumer-centric insights. "The visits to local homes are an incredible opportunity to peek into the private life of consumers as they go about their daily life; going to school or work, shopping, cooking and even going out on the town." says Romley. On-site visits with local industry experts from Shanghai's leading innovation labs, design studios and advertising agencies, will deliver fresh insights into the emerging cultural trends, market opportunities and cross-cultural challenges of doing business in China. Who should attend? Rethinking China! is particularly valuable for those in charge of strategy, marketing, research and development, product design and user experience for their organization. Visit http://www.rethinkingchina.com or call Valerie Romley at 800-308-2899 extension 701. About Moving Target Research Group (MTRG): MTRG (http://www.movingtargetresearch.com) is a research consultancy that explores, translates and synthesizes consumer ideology into actionable intelligence in today's global marketplace. The Rethinking Today's Emerging Markets series delivers unparalleled culture-driven insights into today's emerging market consumers. Upcoming excursions open to the public include, Rethinking China, in Beijing October 14-20, 2008 http://www.movingtargetresearch.com/china_itinerary_beijing.html and Rethinking India November 11-17, 2008. Corporate market excursions are customized and designed to meet the specific goals of the organization or industry. Valerie Romley Chief Research Officer Moving Target Research Group Connecting Brands with Today's Transcultural Consumers Direct 415.282.1520 (GMT-08:00) Skype: movingtargetresearch Interested in learning about today's emerging markets first hand? Join us for a deep dive into the hearts and minds of the new consumers of the emerging markets; Rethinking the Emerging Markets! http://www.movingtargetresearch.com/immersions.html P Save a tree. Please don't print this e-mail unless necessary. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
