Re: [IxDA Discuss] Lexus ad, another mention of design and usability

2009-03-27 Thread Angel Marquez
"Enhanced"& "Experience" were last quarters most sited by my self. Everything I did had and enhanced experience, my bottled water, my movies, my music, etc On Fri, Mar 27, 2009 at 12:49 PM, Dev Yamakawa wrote: > I saw this ad on the web in January '09 for the Acura MDX SUV. Tagline: > "Advan

Re: [IxDA Discuss] Lexus ad, another mention of design and usability

2009-03-27 Thread Dev Yamakawa
I saw this ad on the web in January '09 for the Acura MDX SUV. Tagline: "Advancing the user experience." It struck me as a funny choice of words for a car ad. I would have expected language like "Advancing the driving experience" or something a long those lines. User Experience is quite the buzz-wo

[IxDA Discuss] Lexus ad, another mention of design and usability

2009-03-27 Thread Joel Eden
I know people have already discussed the Ford designer TV commercial here, so I thought I would note a related ad...maybe it's a trend...is design becoming more of a differentiator with the economy the way it is? Will Ford start staying "usability is job #1?" So, this morning I saw a TV ad for Lex