It also depends on what the competition is doing. If there was another free
accounting app with similar capabilities but that did not contain
advertising, would MS still put ads in their app?
An example: Opera used to make two versions of their browser -- a paid
version without ads and a free vers
There's advertising in Microsoft Office Accounting (the free
version). I don't know what (if any) research they either did or
published on that.
As a user of the application, do I find it intrusive? Yes. Do I
accept it? Yes, because I'm getting something that I would normally
expect to have to pay
Matt,
Maybe a good analogy is advertising on TV versus advertising at the
movies. Broadcast TV is free (sort of), so you expect to see ads. Plus
you can change the channel or turn off the sound if you don't like the
ads.
But if I've just paid $10 to see a movie, I feel heartily abused whe
>
> My question is, you can have a page like Amazon.com. When I go to
> their homepage without logging in, they just push items to users. The
> chance of this item being related to what the user wants is pretty
> slim...but for some reason, users put up with it. When I open up an
> application like
For a product we are redesigning, we are beginning to add advertising
to our desktop software. This will come in the form of contextually
relevant ads because of something the user searched for and they will
also be delivered on the homepage of our application. The ads on the
homepage will not nece
