Hi Mike,
Thank you so much. This is indeed very useful.
The site that i am auditing with competitors sites is a pure product
company. So ecommerce is one part of their entire website.
In this case, is there anything else i have to look into?
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: [IxDA Discuss] Competitive analysis
Hi Wilson,
I am comparing the website to its competitors mainly from the web
marketing / ecommerce perspective.
Its more of an audit to see how the company and its competitors
structure their online presence.
There are more people doing interviews and meeting
Hi Wilson,
I am comparing the website to its competitors mainly from the web
marketing / ecommerce perspective.
Its more of an audit to see how the company and its competitors
structure their online presence.
There are more people doing interviews and meeting various types of
users to gather data
Question that I would have for you are: "What are you comparing your
product to?" What is your competition?" If you are doing a
qualitative analysis, you could evaluate our product against:
1. Your top competitor or competitors.
2. The best designed competitor (or the one getting the most
atte
Hi all,
I am doing a competitive analysis for corporate/ecommerce site for a
product company. What are the various parameters against which a
qualitative analysis could be done.
To name a few, I have:
* Overall structure
* Customer segmentation
* Global/Local balance as each
