Hi, I'm currently working on a new content framework of an ecommerce site and can show how the content fits the needs for various user journies. I also have some stats that show content usage but the are unconclusive.
Does anyone have or know of some good solid number based arguments for the importance of well constructed content as part of the selling process. The focus is mainly on editoral style content with guides. I'm currently going through the steps of pulling internal evidence and it wouldbe great to provide a few external real life cases where upgrading content has been show to lead to, say, a better conversion rate. Thanks in advance for any responces. -- Stewart Dean ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
