Yesterday one of my colleagues said that, when solving a problem, the response
IS the design. (That is, Response and Design are interchangeable synonyms.)
Really: Response = Design and Design = Response? Isn't it that Design
_leads_to_ the Response?
In my view, Design requires analysis and
Design is both the act of creation (verb); [THE] Design is a deliverable.
To use the word response seems like a misuse of the word. If one starts by
defining a problem/space, proceeds through various brainstorming/ideation
activities/and produces some artifact - that artifact could be THE design,
