Oliver -
I suppose it depends on what you mean by branding. In this instance
thinking of the brand as every touch between the company and the
consumer might be unhelpfully broad, but there is something to be
said for the look-and-feel to be considered a form of branding in
itself.
[1] I would
This is a two part question:
[1] If there are a number of desktop software products for a platform,
other than menu placement, and branding,
what factors should be considered to provide the same look and feel?
[2] What technologies can be used to create these for desktop applications?